Improvado Improvado
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Your multi-location marketing in one view

Improvado unifies location-level data from all ad accounts and call tracking into a single performance view — corporate sees the portfolio, local managers see their location. No manual pulls, no weekly exports.

1,000+ data sourcesAny warehouse or BI tool
Marketing OS Location performance HIPAA-SAFE
which locations are behind on cpl this month?
Google Ads all locations · CPL normalized · no PHI

Northside is the outlier — the rest of the network is pacing fine:

budget pacing · value = CPL
Northside $74 HIGH CPL
Downtown $48 ON TRACK
Westview $41 ON TRACK
quartile ranks update daily · 0 manual pulls
Enterprise-grade security
SOC 2 Type II — AICPA certified HIPAA compliant
What's possible

What multi-location teams unlock with Improvado

Real outcomes from healthcare networks using unified marketing data

Recovered monthly
40–80h
Hours returned to teams replacing manual reporting across locations.
Time to deploy
2–4 wks
Typical implementation timeline for a 50-location network.
Manual data pulls weekly
0
Live dashboards eliminate export cycles — data updates automatically.
How it works

Three steps to unified multi-location marketing intelligence

Connect every location's data, unify it into a single model, and give every team the view they need — from corporate rollup to local CPL.

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Connect — every location, every channel

Pre-built connectors for Google Ads, Meta, CallRail, Invoca, Salesforce Health Cloud, AthenaHealth, GA4, and more — one connection per platform across all locations, not one per location.

Unify — automatic location taxonomy

Clinic → region → market → portfolio hierarchy applied automatically. MDG naming convention enforcement, normalized CPL across all sources, real-time budget pacing alerts — without custom SQL.

Act — weekly digests, benchmarks, scorecards

Weekly regional performance digests, location benchmarking and quartile analysis, new location launch templates, and automated agency scorecards — so every stakeholder has the view they need.

Built for the complexity of multi-location healthcare

No per-location setup required

One connection per platform covers all locations. New locations onboard in hours using templates — not weeks of incremental configuration.

Call tracking fully integrated

Pre-built connectors for CallRail, Invoca, CallSource, and Marchex with campaign-to-call attribution and normalized call outcomes across platforms.

Agency benchmarking on real data

Normalize metrics across agencies automatically. Compare performance across different formats without self-reporting — scorecards update daily.

HIPAA-aware, SOC 2 Type II certified

BAA-eligible processing, no PHI in the pipeline, EU data residency available — documentation packages ready for procurement timelines.

The difference

Unified location data changes everything

Platform-native reporting keeps locations siloed by design. Here's what changes when you have one view across every location, channel, and agency.

Without Improvado
  • 40 locations, 40 ad accounts, no unified rollup — weeks delayed
  • Manual budget reconciliation across incompatible agency report formats
  • Corporate and local teams working from different, conflicting metrics
  • Each new location adds weeks of manual reporting infrastructure
  • No apples-to-apples comparison between agencies or markets
With Improvado
  • Single dashboard across all locations — corporate and local views both served
  • Automated CPL normalization across call tracking, CRM, and ad platforms
  • Weekly agency scorecards generated from platform-direct data, not self-reports
  • New locations onboard in hours using pre-built templates
  • Location benchmarking and quartile rankings updated automatically

Ready to see all your locations in one view?

Our healthcare team will map your location structure, ad accounts, and call tracking setup — and show you a live demo using your actual data architecture.

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A major healthcare system (100+ locations)
Proven results

Managing marketing data across 100+ locations required 3–5 separate point solutions and 40–80 hours per month of manual reporting work.

3–5 point solutions consolidated into one platform
40–80h recovered monthly from manual reporting
Live daily dashboard replacing weekly reconciliation
How Improvado helped
  • Unified location-level data from Google Ads, Meta, and call tracking in one platform
  • Replaced manual weekly exports with live dashboard updated automatically
  • Applied location hierarchy automatically across all 100+ clinics
A regional DSO (Dental Support Organization)
Proven results

Agency performance benchmarking required reconciling 5 different report formats — making Monday review meetings unreliable and time-consuming.

Normalized cost-per-patient across all practices
Daily agency scorecards replacing weekly manual reports
One view for corporate and location managers simultaneously
How Improvado helped
  • Standardized agency metrics using platform-direct data, not self-reports
  • Built automated weekly scorecards delivered before Monday review meetings
  • Created location-level CPL benchmarking with quartile rankings

Every location. One view. No manual work.

HIPAA-aware architecture. SOC 2 Type II certified. No commitment required.