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Your Ad Account Is Bleeding Money

Improvado analyzed 3.1M Facebook Ads across 16 e-commerce brands. Zombie ads, banned creatives, broken audiences — here's what most teams miss.

1,000+ data sourcesAny warehouse or BI tool
Marketing OS Ad governance
how much spend is going to flagged or broken ads?
Google Ads 3.1M ads analyzed · 16 brands

$134K/mo is going to ads that can't perform — the three worst offenders:

Summer Sale — LAL 5% flagged by Meta · still spending $84K/mo FLAGGED
UGC Hook v3 audience deleted · zero delivery $31K/mo BROKEN
Q2 Retargeting creative disapproved $19K/mo FLAGGED
modeled on $2.26M of flagged spend found in one real account
Enterprise-grade security
SOC 2 Type II — AICPA certified HIPAA compliant

Trusted by enterprise marketing teams

By the numbers

What unmanaged ad accounts really cost

Data from 3.1M ads analyzed across 16 e-commerce brands

Spent on flagged ads — one brand, one year
$2.26M
16,362 ads were flagged by Meta, kept spending, and sent zero alerts.
Ads silently broke when audiences were deleted
2,441
No alert. No notification. The ads stop delivering and you keep paying.
Brands using automated governance
0 / 16
17 governance rules were available. Zero of these brands had them active.

How Improvado fixes this

Connect all ad accounts

Pull data from Facebook, Google, TikTok, and 1,000+ other sources into one platform. No engineering required.

Automated ad governance

Flag zombie ads, disapproved creatives, and broken audiences automatically — before they drain your budget.

Real-time ROAS visibility

See true cross-channel performance in dashboards that update automatically. No more spreadsheet lag.

Why e-commerce teams choose Improvado

No engineering required

Connect 1,000+ ad platforms, CRMs, and analytics tools in days with pre-built connectors — no custom code, no sprints.

Automated governance at scale

Enforce campaign naming, budget pacing, and creative compliance rules automatically across every account and channel.

SOC 2, HIPAA, GDPR & CCPA compliant

Run your entire marketing data pipeline inside a compliance-ready infrastructure — including signed DPAs on request.

AI-powered insights, your data

Ask plain-English questions about campaign performance and get answers grounded in your real, unified data — in under 10 seconds.

The difference

What automated ad governance changes

Most e-commerce teams discover budget waste weeks after it happens. Here's what changes when you have real-time visibility and automated rules.

Without Improvado
  • Zombie ads from 2014 still spending budget — nobody cleaned them up
  • Disapproved creatives flagged by Meta kept running, no alert sent
  • 2,441 ads silently break when a shared audience is deleted
  • 15% of spend running across BAU, retention, and testing simultaneously — can't read which campaign won
  • Reactive problem-solving — you find out days or weeks later
With Improvado
  • Automated governance catches flagged and broken ads in real time
  • Instant alerts the moment a creative is disapproved or an audience breaks
  • Cross-channel ROAS dashboard updated daily or even hourly
  • Budget pacing alerts before overspend compounds into real losses
  • Free audit surfaces every issue in your accounts within 24 hours

Get full visibility into your ad performance

Free audit · No credit card required. Connect your ad accounts — results in 24 hours.

Get Your Free Audit

What we found in real e-commerce accounts

A major e-commerce operation — 563K ghost ads from 2014
Proven results

A marketing partner deleted shared audiences and broke thousands of ad sets. Ten years later, 563K ads with a 96% zero-impression rate were still sitting in the account — and still included in reporting.

563K ghost ads still active in the account
96% zero-impression rate on flagged ads
10 years undetected without automated governance
How Improvado helped
  • Connected all ad accounts to surface ads with zero impressions over any trailing period
  • Automated governance rule flagged every ad with deleted audiences
  • Cleaned up decade-old account debt that was distorting all performance reporting
A $282M ad operation — out of control
Proven results

1.38M ads, 5+ creative agencies, pharma ads banned by Meta. $4.26M spent before anyone noticed. No centralized governance, no automated alerts, no unified view across agencies.

$4.26M spent on banned ads before detection
1.38M total ads with no unified governance layer
5+ creative agencies with no shared compliance rules
How Improvado helped
  • Centralized all agency ad accounts into one unified governance platform
  • Automated compliance rules flagged banned creatives in real time
  • Built cross-agency ROAS dashboard updated daily without manual pulls

Find out exactly where your ad budget is going

Free ad account audit · Results in 24 hours · No credit card required. See zombie ads, broken audiences, and wasted spend — personalized walkthrough with an Improvado analyst included.