Since it launched in 2004, Facebook has reached huge size with more than 2.27 billion users. Have you noticed you’re seeing more video on your Facebook feed? It’s not by chance. Facebook prioritised video back in 2015 as a response to how the medium was already gaining popularity among consumers of all ages and genders.

Marketers are becoming aware of this powerful format, and are quickly hopping on board the video trend to give their viewers what they want. According to Adobe, shoppers that view videos are 1.81X more likely to purchase than non-video viewers.

Download this guide to learn what Facebook video ads are, why you should be running Facebook video ads, and how to make the most of Facebook video advertising and livestreams.