Email marketing dashboard to track nurturing, drip, and regular email campaigns performance.
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Email marketing dashboard to track nurturing, drip, and regular email campaigns performance.
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Email nurturing campaigns are a vital part of any successful inbound marketing strategy. It is important to track the email campaigns’ performance and work to increase the conversion from potential leads to customers.
This dashboard will allow you:
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First, we will analyze the specifics of Email performance. We use the following metrics:
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Email lists naturally decline in value over time. If you are not currently adding names to your email database at the same rate as you were in the past, it could be a significant factor contributing to declining rates of email engagement. You will need to analyze the speed and dynamics of changes in the number of subscribers in the database.
Bounces are the number of emails sent in this campaign that bounced within the specified timeframe.
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We do not suggest tracking the click rate in order to avoid the “Promotion” folder in Gmail. It’s better to track the number of sessions on the URL instead.
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At the end of the dashboard, there is a spreadsheet showing the performance of each email.
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Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:
Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.
Email marketing dashboard to track nurturing, drip, and regular email campaigns performance.
We used to have someone doing this manually and it took them about 20 hours a week.
Eliminated 90% of manual reporting hours per week.
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Now, our Tableau reports update daily and Instagram engagement has increased by 50%.
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