Email Marketing Dashboard

Email Marketers Have the Same Problems

Email nurturing campaigns are a vital part of any successful inbound marketing strategy. It is important to track the email campaigns’ performance and work to increase the conversion from potential leads to customers.

Nurturing Email Campaigns Dashboard

This dashboard will allow you:

• To track the effectiveness of the email nurturing campaign
• To compare performance week-to-week
• To track changes in the number of subscribers
• To analyze the specifics of Email performance.

Key Metrics to Track

First, we will analyze the specifics of Email performance. We use the following metrics:

• Orders signify the number of purchases made after clicking on an email from this campaign.
• Conversion Rate tracks marketing efforts performance on each stage of the marketing funnel, from clicks to order.
• Average Order Value (AOV) refers to the average amount of money spent each time a customer places an order on a mobile app or website. Knowing the AOV metric helps you evaluate overall marketing efforts and pricing strategy. Also, it can help to compare the performance of different channels on a more in-depth level.
• Revenue is the total amount of income that a business generates by the sale of goods or services to customers.

‍

Track the Number of Subscribers

Email lists naturally decline in value over time. If you are not currently adding names to your email database at the same rate as you were in the past, it could be a significant factor contributing to declining rates of email engagement. You will need to analyze the speed and dynamics of changes in the number of subscribers in the database.

Track Bounces and Unsubscribes

Bounces are the number of emails sent in this campaign that bounced within the specified timeframe.

Track Sessions Instead of Clicks

We do not suggest tracking the click rate in order to avoid the “Promotion” folder in Gmail. It’s better to track the number of sessions on the URL instead.

Track Sent Emails

At the end of the dashboard, there is a spreadsheet showing the performance of each email.

‍

How To Build This Dashboard Without Improvado

1. Extract sales data from your CRM or e-Commerce platform - for example, Salesforce, Shopify, or BigCommerce
2. Extract performance data about your email campaigns performance
3. Bring all data to a single, unified format
4. Get a log of actions from your Analytics platform, for example, Google Analytics
5. Link data about user actions together using Transformation tools
6. Load data in your WareHouse
7. Build dashboards, graphs, and reports in your BI platform

‍

‍

OR Improvado Way

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.