Email Marketing Dashboard

Email marketing dashboard to track the perfomance of nurturing, drip, and regular email campaigns.

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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

Read the case study
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Improvado offers a great solution to unify marketing data that otherwise sits in silos. Leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.‍

Ben B
VP, Digital Media
Ben B
VP, Digital Media
What do you like best?

Improvado offers a great solution to unify marketing data that otherwise sits in silos. Viewing the metrics holistically allows advertisers to make more informed and data-driven decisions. Additionally, the team at Improvado is fantastic. I've worked with teams across the org and everyone is very competent and positive. Marat is an excellent AM and has done a great job bridging the gap from "vendor" to "partner" and is someone I now consider a friend.Review collected by and hosted on G2.com.

What do you dislike?

We're about to wrap the first year of our partnership and have no negatives to report yet!

What problems are you solving with the product? What benefits have you realized?

We primarily use Improvado to centralize and normalize our marketing data so we can view all channels together. Additionally, leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.

Read the case study

Email marketers have similar problems

Email nurturing campaigns are a vital part of any successful inbound marketing strategy. It is important to track the perfomance of these email campaigns and work to increase the conversion of potential leads to customers.

Nurturing email campaigns dashboard

This dashboard will allow you to:

  • Track the effectiveness of the email nurturing campaign
  • Compare performance from week to week
  • Monitor changes in the number of subscribers
  • Analyze the specifics of email campaign performance

Key metrics to track

Email Marketing Performance Dashboard Example

First, we will analyze the specifics of email campaign performance using the following metrics:

  • Orders signify the number of purchases made after clicking on an email from this campaign
  • Conversion Rate tracks the success of your marketing efforts at each stage of the marketing funnel, from clicks to orders
  • Average Order Value (AOV) refers to the average amount of money spent each time a customer places an order via a mobile app or website. Knowing your AOV  helps you evaluate your overall marketing efforts and pricing strategy. It can also can help you compare the performance of different channels on a more deeper level
  • Revenue is the total amount of income that a business generates through the sale of goods or services to customers

Track the number of subscribers

Email Marketing Performance Dashboard Example

Email lists naturally decline in value over time. If you are not currently adding names to your email database at the same rate as you were in the past, it could be a significant factor contributing to declining rates of email engagement. You will need to analyze the speed and dynamics of changes in the number of subscribers in the database.

Track bounces and unsubscribes

Bounces are the number of emails sent in this campaign that bounced within a specified timeframe.

Email Marketing Performance Dashboard Example

Track sessions instead of clicks

We do not suggest tracking the click rate in order to avoid the “Promotion” folder in Gmail. It’s better to track the number of sessions on the URL instead.

Email Marketing Performance Dashboard Example

Track sent emails

At the bottom of the dashboard, there is a spreadsheet showing the performance of each email.

Email Marketing Performance Dashboard Example

How to build this dashboard without Improvado

  1. Extract sales data from your CRM or e-Commerce platform. For example, Salesforce, Shopify, or BigCommerce
  2. Extract performance data about the perfomance of your email campaigns
  3. Bring all data together in a single, unified format
  4. Get a log of actions from your analytics platform. For example, Google Analytics
  5. Link data about user actions together using transformation tools
  6. Load data to your warehouse
  7. Build dashboards, graphs, and reports in your BI platform

The Improvado Way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Email dashboard is only a small piece of the puzzle. Discover 25 best marketing dashboard templates to build a comprehensive picture of your marketing efforts.

Email Marketing Dashboard

Email marketing dashboard to track the perfomance of nurturing, drip, and regular email campaigns.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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Email Marketing Dashboard

Email marketing dashboard to track the perfomance of nurturing, drip, and regular email campaigns.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

The Improvado Way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Email dashboard is only a small piece of the puzzle. Discover 25 best marketing dashboard templates to build a comprehensive picture of your marketing efforts.

Email marketers have similar problems

Email nurturing campaigns are a vital part of any successful inbound marketing strategy. It is important to track the perfomance of these email campaigns and work to increase the conversion of potential leads to customers.

Nurturing email campaigns dashboard

This dashboard will allow you to:

  • Track the effectiveness of the email nurturing campaign
  • Compare performance from week to week
  • Monitor changes in the number of subscribers
  • Analyze the specifics of email campaign performance

Key metrics to track

Email Marketing Performance Dashboard Example

First, we will analyze the specifics of email campaign performance using the following metrics:

  • Orders signify the number of purchases made after clicking on an email from this campaign
  • Conversion Rate tracks the success of your marketing efforts at each stage of the marketing funnel, from clicks to orders
  • Average Order Value (AOV) refers to the average amount of money spent each time a customer places an order via a mobile app or website. Knowing your AOV  helps you evaluate your overall marketing efforts and pricing strategy. It can also can help you compare the performance of different channels on a more deeper level
  • Revenue is the total amount of income that a business generates through the sale of goods or services to customers

Track the number of subscribers

Email Marketing Performance Dashboard Example

Email lists naturally decline in value over time. If you are not currently adding names to your email database at the same rate as you were in the past, it could be a significant factor contributing to declining rates of email engagement. You will need to analyze the speed and dynamics of changes in the number of subscribers in the database.

Track bounces and unsubscribes

Bounces are the number of emails sent in this campaign that bounced within a specified timeframe.

Email Marketing Performance Dashboard Example

Track sessions instead of clicks

We do not suggest tracking the click rate in order to avoid the “Promotion” folder in Gmail. It’s better to track the number of sessions on the URL instead.

Email Marketing Performance Dashboard Example

Track sent emails

At the bottom of the dashboard, there is a spreadsheet showing the performance of each email.

Email Marketing Performance Dashboard Example

Connectors for this dashboards

Improvado offers 300+ pre-built connectors to empower your marketing team wit the highest variety of marketing & sales data sources. To build this kind of dashboard, you might need the following connectors:

How to build this dashboard without Improvado

  1. Extract sales data from your CRM or e-Commerce platform. For example, Salesforce, Shopify, or BigCommerce
  2. Extract performance data about the perfomance of your email campaigns
  3. Bring all data together in a single, unified format
  4. Get a log of actions from your analytics platform. For example, Google Analytics
  5. Link data about user actions together using transformation tools
  6. Load data to your warehouse
  7. Build dashboards, graphs, and reports in your BI platform

The Improvado Way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Email dashboard is only a small piece of the puzzle. Discover 25 best marketing dashboard templates to build a comprehensive picture of your marketing efforts.

Book a demo

Email Marketing Dashboard

Email marketing dashboard to track the perfomance of nurturing, drip, and regular email campaigns.

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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Connect your business to Improvado and we will do everything for you on a turn-key basis.

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Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Load standardized data to your dashboard