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Build a Custom Google Ads Dashboard to Simplify Tracking and Reporting

Describe your google ads dashboard to simplify tracking and reporting.Your AI agent builds it in minutes.

Optimize your advertising efforts by building a custom Google Ads dashboard to track and measure campaign performance in one place.

Book a 20-min demo See live dashboard ↓
Deploy in days, not months 1,000+ data sources SOC 2 · GDPR · HIPAA
im
Improvado agent
Live
Build me a Google Ads dashboard that shows campaign performance, cost per conversion, and ROAS across all my campaigns.
Connected Google Ads and pulled your campaign data across Search, Display, and Shopping. I've organized it by campaign type with spend, conversions, and ROAS breakdowns, plus a device performance view. Want me to layer in Google Analytics conversion data for full-funnel visibility?
✓ Connecting Google Ads account → Success
✓ Pulling campaign metrics → 247 campaigns
✓ Building campaign performance view
✓ Building keyword analysis table
✓ Building device & audience breakdown
✓ Adding ROAS & CPA charts
✓ Configuring date comparisons
✓ Dashboard ready
ROAS
4.8×
+0.6× MoM
Cost per Conversion
$38.20
−12% MoM
Total Ad Spend
$184K
+8% MoM
Live preview

What the agent renders

Every view is live, editable, and connected to your real data.

Build a Custom Google Ads Dashboard to Simplify Tracking and Reporting · Overview
Built by Improvado AI Agent →
im
Improvado AI Agent
Live · last refreshed 2 min ago
Total Spend
$1.24M
+8.2% vs last period
CPA
$42
−14% vs last period
ROAS
4.8×
−0.3× vs last period
Conversions
29.5K
+11% vs last period
Spend by channel
Meta Ads$547K
Google Ads$384K
LinkedIn$211K
TikTok$98K
Attribution
Multi
Meta Ads50%
Google Ads27%
LinkedIn14%
The challenge

ROAS looks different in every ad platform — by design.

🏆
Every platform overclaims credit
Google, Meta, and LinkedIn each claim 100% of the same conversions. You need a unified model, not three competing truths.
💸
Budget decisions are made on stale data
Reallocating spend based on last week's numbers means you're always optimizing for yesterday's performance.
📋
No cross-channel creative view
The best-performing ad on Meta is invisible to your Google team. Without a unified dashboard, synergy is impossible.
See how Improvado AI Agent solves this →
What you'll track
Total Spend ROAS CPA Impressions CTR Conversions Quality Score Impression Share
And 1,000+ more metrics from any source If the data exists in your stack, the agent can pull it.
How it gets built

From prompt to live dashboard in under 10 minutes.

No SQL, no data engineering tickets, no waiting. Describe what you need — the agent does the rest.

01
01

Connect your stack

Authorize your data sources via OAuth — ad platforms, CRM, email, analytics. The agent gets live read access in minutes, no engineering required.

~5 minutes
02
02

Describe the dashboard

Type what you need in plain English: "Build a Custom Google Ads Dashboard to Simplify Tracking and Reporting, last 90 days, broken out by channel." The agent writes the queries, reconciles attribution across tools, and normalizes currencies.

~30 seconds
03
03

Dashboard goes live

A fully interactive dashboard renders in your BI tool — Tableau, Looker, Power BI, or the Improvado UI. It refreshes automatically and stays current without re-prompting.

~2 minutes
⚡
Answers in under 10 seconds
Ask any analytics question in plain English
🔔
Anomaly detection
Automatic alerts when data changes unexpectedly
📈
Forecasting built in
Predict spend, ROAS, and trends from historical data
📅
Automated delivery
Reports sent on any schedule, to any format
Explore all AI Agent capabilities →
Want a guided walkthrough?
An Improvado engineer will build the first version of your Build a Custom Google Ads Dashboard to Simplify Tracking and Reporting with you live on a call.
Book a 20-min demo
Why not just use Claude or ChatGPT?

Great at answering questions. Not built to own a live dashboard.

Claude / ChatGPT alone
Improvado AI Agent
Data access
✗Manual CSV export
✓Live API connections
Data volume
✗~25K row context limit
✓Unlimited warehouse queries
Output format
✗Text summary in chat
✓Interactive live dashboard
Auto-refresh
✗Re-prompt every session
✓Automatic, configurable schedule
Attribution model
✗None — trusts your CSVs
✓Cross-channel normalization built-in
Compliance
✗Data leaves your stack
✓SOC 2 · GDPR · HIPAA · your warehouse
Audit trail
✗No query log
✓Every query logged, replayable
Useful for exploration
Talk to an expert →
Connectors for this dashboard

Plugs into the stack your team already uses

Google Ads logo
Google Ads
M
Meta Ads
LinkedIn Ads logo
LinkedIn Ads
TikTok Ads logo
TikTok Ads
GA
GA4
Salesforce logo
Salesforce
HubSpot logo
HubSpot
Bing Ads logo
Bing Ads

Don't see yours? Explore all 1,000+ integrations →

Common questions

Everything else you might ask

What metrics should I include in a Google Ads dashboard? +
Essential metrics include ROAS, cost per conversion, click-through rate, impression share, and total spend. For full-funnel visibility, connect Google Analytics for conversion tracking, Salesforce for pipeline attribution, and your ecommerce platform for revenue data.
How long does it take to build a Google Ads dashboard? +
With Improvado's AI Agent, you can build a fully customized Google Ads dashboard in under 10 minutes. Just describe what you want to track in plain English—no SQL, no data engineering, no manual setup required.
Can I customize my Google Ads dashboard by campaign type or audience? +
Yes, you can segment your dashboard by campaign type (Search, Display, Shopping), audience, device, geo, or any custom dimension. Add new breakdowns, custom metrics, or filter views anytime by prompting the AI Agent.
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Ship your Google Ads dashboard this week.

Talk to an Improvado expert to see how our AI Agent builds custom dashboards from your live Google Ads data. Get a working dashboard in your first session—no engineering required.

Talk to an expert