Performance Marketing Dashboard to Match Keywords and Landing Pages

This dashboard is aimed to help marketers save hours of work, to track key metrics for each campaign and to match keywords and landing pages

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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making cri

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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All marketers have same problems:

  • I have tons of landing pages and a complex ad campaign structure. I don’t know how to check how they correspond to each other
  • I don’t have SQL skills, but I need to automate work
  • I need to analyze each campaign in detail for different products

Insightful dashboards will help you:

  • Save hours of work and track key metrics for each campaign
  • Easily track and discover short term results on your pay-per-click marketing strategies
  • Ensure landing pages and keywords work well together

Key metrics you need to measure

key metrics to measure
  • Cost per Acquisition, also known as Cost per Action or CPA - It is a marketing metric that measures the cumulative costs of a customer taking an action that leads to a conversion
  • CPC or Cost per Click - Your CPC is an important metric because those clicks, and costs, add up fast. If your CPC is too high, you won't be able to achieve return on your advertising investment (ROI)
  • CTR or Click-Through Rate - CTR is an important metric for PPC managers to understand and monitor. Optimizing for CTR, while also optimizing for business metrics, will lead to successful PPC campaigns

List of campaigns

list of campaigns in marketing dashboard

A clear naming template helps to split names of campaigns by row and analyze the efficiency not just by a single campaign as a whole, but by segments of campaigns.

Reports by traffic segment

Reports by traffic segment

Table with keywords

Table with keywords

It will help you to match keywords and landing pages.
Especially useful if you have tons of landing pages and a complex ad campaign structure.

How to build these dashboards?

Way Without Improvado

  1. Extract data about performance of all your landing pages
  2. Get data on your keywords page rank
  3. Bring all data to a single, unified format
  4. Get a log of actions from your Analytics platform, for example-Google Analytics
  5. Link data about keywords and landing pages using Transformation tools
  6. Load data in your WareHouse
  7. Build dashboards, graphs, and reports in your BI platform

or Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Performance Marketing Dashboard to Match Keywords and Landing Pages

This dashboard is aimed to help marketers save hours of work, to track key metrics for each campaign and to match keywords and landing pages

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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Performance Marketing Dashboard to Match Keywords and Landing Pages

This dashboard is aimed to help marketers save hours of work, to track key metrics for each campaign and to match keywords and landing pages

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

or Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

All marketers have same problems:

  • I have tons of landing pages and a complex ad campaign structure. I don’t know how to check how they correspond to each other
  • I don’t have SQL skills, but I need to automate work
  • I need to analyze each campaign in detail for different products

Insightful dashboards will help you:

  • Save hours of work and track key metrics for each campaign
  • Easily track and discover short term results on your pay-per-click marketing strategies
  • Ensure landing pages and keywords work well together

Key metrics you need to measure

key metrics to measure
  • Cost per Acquisition, also known as Cost per Action or CPA - It is a marketing metric that measures the cumulative costs of a customer taking an action that leads to a conversion
  • CPC or Cost per Click - Your CPC is an important metric because those clicks, and costs, add up fast. If your CPC is too high, you won't be able to achieve return on your advertising investment (ROI)
  • CTR or Click-Through Rate - CTR is an important metric for PPC managers to understand and monitor. Optimizing for CTR, while also optimizing for business metrics, will lead to successful PPC campaigns

List of campaigns

list of campaigns in marketing dashboard

A clear naming template helps to split names of campaigns by row and analyze the efficiency not just by a single campaign as a whole, but by segments of campaigns.

Reports by traffic segment

Reports by traffic segment

Table with keywords

Table with keywords

It will help you to match keywords and landing pages.
Especially useful if you have tons of landing pages and a complex ad campaign structure.

Connectors for this dashboards

Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:

How to build these dashboards?

Way Without Improvado

  1. Extract data about performance of all your landing pages
  2. Get data on your keywords page rank
  3. Bring all data to a single, unified format
  4. Get a log of actions from your Analytics platform, for example-Google Analytics
  5. Link data about keywords and landing pages using Transformation tools
  6. Load data in your WareHouse
  7. Build dashboards, graphs, and reports in your BI platform

or Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Book a demo

Performance Marketing Dashboard to Match Keywords and Landing Pages

This dashboard is aimed to help marketers save hours of work, to track key metrics for each campaign and to match keywords and landing pages

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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Improvado helps you to get this dashboard in your favorite business intelligence tool

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Connected to the leading data warehouse solutions

Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

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Oops! Something went wrong while submitting the form.
We're here to help with any questions
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Get effective dashboards clearly
displaying your marketing's results and KPIs

Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Get all your marketing data in one place

We're here to help with any questions
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