Improvado Marketing Dashboard to Match Keywords and Landing Pages

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.

Peter S

Digital Marketing Manager

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Improvado offers a great solution to unify marketing data that otherwise sits in silos. Leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.‍

Ben B

VP, Digital Media

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All marketers have similar problems:

Tons of landing pages and a complex ad campaign structure, but they don’t know how to check how these correspond to each other
They don’t have SQL skills, but I need to automate work
They need to analyze each campaign in detail for different products

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Insightful dashboards that help you:

Save hours of work and track key metrics for each campaign
Easily track and discover short-term results on pay-per-click marketing strategies
Ensure landing pages and keywords work well together

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Key metrics you need to measure

Cost Per Acquisition, also known as Cost Per Action or CPA - It is a marketing metric that measures the cumulative costs of a customer taking an action that leads to a conversion

CPC or Cost Per Click - Your CPC is an important metric because those clicks, and costs, add up fast. If your CPC is too high, you won't be able to achieve a return on your advertising investment (ROI)

CTR or Click-Through Rate - CTR is an important metric for PPC managers to understand and monitor. Optimizing for CTR, while also optimizing for business metrics, will lead to successful PPC campaigns

List of campaigns

A clear naming template helps you to split the names of campaigns by row and analyze the efficiency, not just by a single campaign, but by segments of campaigns.

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Reports by traffic segment

Table with keywords

This will help you to match keywords and landing pages.
It's especially useful if you have lots of landing pages and a complex ad campaign structure.

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How to build this dashboard without Improvado

Extract data about the performance of all your landing pages
Get data on your keywords page rank
Bring all data together in a single, unified format
Get a log of actions from your analytics platform. For example, Google Analytics
Link data about keywords and landing pages using transformation tools
Load data to your warehouse
Build dashboards, graphs, and reports in your BI platform

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The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Useful articles:

Here you can learn about 25 best marketing dashboard templates.

Performance Marketing Dashboard to Match Keywords and Landing Pages

This dashboard aims to help marketers save hours of work, track key metrics for each campaign, and match keywords and landing pages.

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