Use case
Track Marketing Performance (CPA, ACV)
Combine conversion analytics from your website or mobile application with spends to understand CPA of every channel.
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Combine conversion analytics from your website or mobile application with spends to understand CPA of every channel.
Acquisition means when an anonymous visitor that click on an ads, become known. So the brand start to know who is the person as they registered on the website, or submitted a form and the brand collected some personal data like name, email, or phone number.
This is a “conversion”, it means that the anonymous visitor converted into a known person. This event can be tracked in one or more type of solution, it can be a web or mobile analytics (for example form submission / registration page).
Or, can be tracked directly into a CRM system.
It requires a JOIN/MATCHING between the Advertising platform and one of the other solution (analytics/CRM). The matching is done via UTM parameters.
It’s marketing CPA because include only the “acquisition”, and doesn’t consider how much revenues this specific person generated.
Acquisition means when an anonymous visitor that click on an ads, become known. So the brand start to know who is the person as they registered on the website, or submitted a form and the brand collected some personal data like name, email, or phone number.
This is a “conversion”, it means that the anonymous visitor converted into a known person. This event can be tracked in one or more type of solution, it can be a web or mobile analytics (for example form submission / registration page).
Or, can be tracked directly into a CRM system.
It requires a JOIN/MATCHING between the Advertising platform and one of the other solution (analytics/CRM). The matching is done via UTM parameters.
It’s marketing CPA because include only the “acquisition”, and doesn’t consider how much revenues this specific person generated.
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Improvado does a great job at allowing for the flexibility of variable output demands.
The entire team from start to finish has been great to work with and they address problems quickly and effectively.
Improvado does a great job of allowing for the flexibility of variable
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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