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Build Custom SEM Dashboards for More Actionable Insights

Describe your sem dashboards for more actionable insights.Your AI agent builds it in minutes.

Monitor your SEM campaigns and present data effectively with an automated custom SEM dashboard. Get excited about data again.

Book a 20-min demo See live dashboard ↓
Deploy in days, not months 1,000+ data sources SOC 2 · GDPR · HIPAA
im
Improvado agent
Live
Build me an SEM dashboard that shows performance across Google Ads, Bing Ads, and connects it with conversion data from GA4.
Connected Google Ads, Bing Ads, and GA4. I've built performance views by campaign, ad group, and keyword, plus a conversions tab linking ad spend to revenue.

Want me to add quality score trends or competitor impression share?
✓ Connecting Google Ads → 47 campaigns synced
✓ Connecting Bing Ads → 23 campaigns synced
✓ Connecting GA4 → conversion data ready
✓ Building campaign performance view
✓ Building keyword analysis table
✓ Building cost-per-conversion charts
✓ Building cross-platform comparison
✓ Dashboard ready
Total Ad Spend
$284K
+8.2% MoM
Cost per Conversion
$42.18
−12.4% MoM
ROAS
4.2×
+0.7 MoM
Live preview

What the agent renders

Every view is live, editable, and connected to your real data.

Build Custom SEM Dashboards for More Actionable Insights · Overview
Built by Improvado AI Agent →
im
Improvado AI Agent
Live · last refreshed 2 min ago
Total Spend
$1.24M
+8.2% vs last period
CPA
$42
−14% vs last period
ROAS
4.8×
−0.3× vs last period
Conversions
29.5K
+11% vs last period
Spend by channel
Meta Ads$547K
Google Ads$384K
LinkedIn$211K
TikTok$98K
Attribution
Multi
Meta Ads50%
Google Ads27%
LinkedIn14%
The challenge

ROAS looks different in every ad platform — by design.

🏆
Every platform overclaims credit
Google, Meta, and LinkedIn each claim 100% of the same conversions. You need a unified model, not three competing truths.
💸
Budget decisions are made on stale data
Reallocating spend based on last week's numbers means you're always optimizing for yesterday's performance.
📋
No cross-channel creative view
The best-performing ad on Meta is invisible to your Google team. Without a unified dashboard, synergy is impossible.
See how Improvado AI Agent solves this →
What you'll track
Total Spend ROAS CPA Impressions CTR Conversions Quality Score Impression Share
And 1,000+ more metrics from any source If the data exists in your stack, the agent can pull it.
How it gets built

From prompt to live dashboard in under 10 minutes.

No SQL, no data engineering tickets, no waiting. Describe what you need — the agent does the rest.

01
01

Connect your stack

Authorize your data sources via OAuth — ad platforms, CRM, email, analytics. The agent gets live read access in minutes, no engineering required.

~5 minutes
02
02

Describe the dashboard

Type what you need in plain English: "Build Custom SEM Dashboards for More Actionable Insights, last 90 days, broken out by channel." The agent writes the queries, reconciles attribution across tools, and normalizes currencies.

~30 seconds
03
03

Dashboard goes live

A fully interactive dashboard renders in your BI tool — Tableau, Looker, Power BI, or the Improvado UI. It refreshes automatically and stays current without re-prompting.

~2 minutes
⚡
Answers in under 10 seconds
Ask any analytics question in plain English
🔔
Anomaly detection
Automatic alerts when data changes unexpectedly
📈
Forecasting built in
Predict spend, ROAS, and trends from historical data
📅
Automated delivery
Reports sent on any schedule, to any format
Explore all AI Agent capabilities →
Want a guided walkthrough?
An Improvado engineer will build the first version of your Build Custom SEM Dashboards for More Actionable Insights with you live on a call.
Book a 20-min demo
Why not just use Claude or ChatGPT?

Great at answering questions. Not built to own a live dashboard.

Claude / ChatGPT alone
Improvado AI Agent
Data access
✗Manual CSV export
✓Live API connections
Data volume
✗~25K row context limit
✓Unlimited warehouse queries
Output format
✗Text summary in chat
✓Interactive live dashboard
Auto-refresh
✗Re-prompt every session
✓Automatic, configurable schedule
Attribution model
✗None — trusts your CSVs
✓Cross-channel normalization built-in
Compliance
✗Data leaves your stack
✓SOC 2 · GDPR · HIPAA · your warehouse
Audit trail
✗No query log
✓Every query logged, replayable
Useful for exploration
Talk to an expert →
Connectors for this dashboard

Plugs into the stack your team already uses

Google Ads logo
Google Ads
M
Meta Ads
LinkedIn Ads logo
LinkedIn Ads
TikTok Ads logo
TikTok Ads
GA
GA4
Salesforce logo
Salesforce
HubSpot logo
HubSpot
Bing Ads logo
Bing Ads

Don't see yours? Explore all 1,000+ integrations →

Common questions

Everything else you might ask

What data sources can I connect to my SEM dashboard? +
Improvado connects all major search advertising platforms including Google Ads, Bing Ads, SA360, Yahoo Gemini, and Baidu. You can also integrate GA4, Google Search Console, and CRM systems like Salesforce or HubSpot to track conversions and revenue attribution.
How long does it take to build a custom SEM dashboard? +
With Improvado's AI Agent, your SEM dashboard is ready in under 10 minutes. Simply describe what metrics and breakdowns you need in plain English—the AI connects your accounts, standardizes the data, and builds the visualizations. No SQL or engineering resources required.
Can I customize metrics and add my own segments? +
Yes, you can fully customize your SEM dashboard with any metrics, dimensions, and segments you need. Add custom calculated fields like blended ROAS, segment by brand vs non-brand keywords, device type, geographic performance, or any other dimension from your connected platforms.
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Build a Custom Paid Search Dashboard You’ll Love

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Ship your custom SEM dashboard this week.

Talk to an Improvado expert to see how our AI Agent can build your SEM dashboard from live data in minutes. Get your first insights before the call ends.

Talk to an expert