My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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Problem

Different data on video ads is stored in different places, and too much time is spent on reporting every week.

Video ads dashboard

This dashboard will allow you to:

  • Evaluate your conversion rate from video ad campaigns
  • Measure sales from video ads
  • Measure conversions by impressions
  • Decrease weekly reporting time by about 10 hours
  • Cut out the wait to access the data you need

Video ad campaign performance is hard to evaluate sometimes, but despite this, videos can boost brand awareness and generate sales. In order to track video ad campaign performance, you should set realistic goals and analyze your results.

Key metrics to track

We're placed key metrics at the top, in order of importance, then added the option to filter by date, and group by source. In this particular case, it’s important to track key metrics and compare them with the previous month. We're emphasized the current values, so we use percentages from the previous month. It makes the dashboard small and insightful.

  • CTR. The click-through conversion rate is a click on an ad or any other active element of the video, a website visit, or a conversion action within a certain timeframe
  • Engaged view CR.  The engaged view conversion rate tracks users who have watched at least 10 seconds, didn’t click any links, but still completed a conversion action within a certain timeframe
  • View-through CR. The view-through conversion rate tracks users who have watched at least 10 seconds, pressed the Skip button, but then completed a conversion action within a certain timeframe

How to build this dashboard without Improvado

  1. Extract sales data from your video channels
  2. Extract data about all your products
  3. Get data on expenses from advertising platforms
  4. Bring all data together in a single, unified format
  5. Link data about expenses, income, and user actions together using transformation tools
  6. Load data to your warehouse
  7. Build dashboards, graphs, and reports in your BI platform

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Video Ads Dashboard

All essential data on your video ads campaigns in one place.

Schedule a demo
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Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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Video Ads Dashboard

All essential data on your video ads campaigns in one place.

Schedule a demo
Thank you! Your submission has been received!
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Build custom dashboards in any platform of your choice

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Problem

Different data on video ads is stored in different places, and too much time is spent on reporting every week.

Video ads dashboard

This dashboard will allow you to:

  • Evaluate your conversion rate from video ad campaigns
  • Measure sales from video ads
  • Measure conversions by impressions
  • Decrease weekly reporting time by about 10 hours
  • Cut out the wait to access the data you need

Video ad campaign performance is hard to evaluate sometimes, but despite this, videos can boost brand awareness and generate sales. In order to track video ad campaign performance, you should set realistic goals and analyze your results.

Key metrics to track

We're placed key metrics at the top, in order of importance, then added the option to filter by date, and group by source. In this particular case, it’s important to track key metrics and compare them with the previous month. We're emphasized the current values, so we use percentages from the previous month. It makes the dashboard small and insightful.

  • CTR. The click-through conversion rate is a click on an ad or any other active element of the video, a website visit, or a conversion action within a certain timeframe
  • Engaged view CR.  The engaged view conversion rate tracks users who have watched at least 10 seconds, didn’t click any links, but still completed a conversion action within a certain timeframe
  • View-through CR. The view-through conversion rate tracks users who have watched at least 10 seconds, pressed the Skip button, but then completed a conversion action within a certain timeframe

Connectors for this dashboards

Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:

How to build this dashboard without Improvado

  1. Extract sales data from your video channels
  2. Extract data about all your products
  3. Get data on expenses from advertising platforms
  4. Bring all data together in a single, unified format
  5. Link data about expenses, income, and user actions together using transformation tools
  6. Load data to your warehouse
  7. Build dashboards, graphs, and reports in your BI platform

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Book a demo

Video Ads Dashboard

All essential data on your video ads campaigns in one place.

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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Connected to the leading data warehouse solutions

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Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

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Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Get all your marketing data in one place

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