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Revenue Dashboards for Comprehensive Sales & Marketing Insights
Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.
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Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.
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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.
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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.
Improvado offers a great solution to unify marketing data that otherwise sits in silos. Leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.
Improvado offers a great solution to unify marketing data that otherwise sits in silos. Viewing the metrics holistically allows advertisers to make more informed and data-driven decisions. Additionally, the team at Improvado is fantastic. I've worked with teams across the org and everyone is very competent and positive. Marat is an excellent AM and has done a great job bridging the gap from "vendor" to "partner" and is someone I now consider a friend.Review collected by and hosted on G2.com.
We're about to wrap the first year of our partnership and have no negatives to report yet!
We primarily use Improvado to centralize and normalize our marketing data so we can view all channels together. Additionally, leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.
In order to create a single source for truth of data across multiple departments and not miss any data along the way, marketing analysts use ETL software that helps them consolidate siloed data from multiple data sources, clean and normalize it and streamline to their dashboards automatically.
A revenue dashboard is a live-updating report of revenue and revenue metrics that tie back to the revenue attribution model.
The revenue attribution model assigns value to each touchpoint in a purchase journey, from the very first visit all the way through post-conversion. When applied, an attribution model will give you valuable insight into how your revenue varies from channel to channel. At its most basic level, revenue dashboards are tools that can take revenue data and output valuable insights based on the revenue attribution model.
Discover 25 more marketing dashboard templates to accelerate your analytics.
You may have heard the advice to "know your revenue". But for many marketers, revenue is a blind spot. They can see revenue down to the very last detail, but they don't know how revenue breaks down along channels or channels vs. individual customers.
This revenue blind spot is a significant problem. It can lead companies to focus on revenue at the wrong level, such as revenue by product instead of revenue by channel, and it can cause them to allocate resources inefficiently.
This blind spot often emerges because different people in an organization see revenue very differently: salespeople may see revenue down to the transaction, while marketers may see revenue down to the lead. Managers generally have a bird's-eye view of revenue across the entire customer base, but they don't always communicate easily with sales and marketing teams or know how revenue is distributed along channels or customers.
Revenue dashboards can be customized to the needs of the business. The metrics displayed depend on the requirements. A few examples of what metrics from the marketing perspective are:
From the sales & finance perspective:
Improvado offers 300+ pre-built connectors to empower your marketing team wit the highest variety of marketing & sales data sources. To build this kind of dashboard, you might need the following connectors:
While smaller team can build custom revenue dashboards in Excel spreadsheet, or even use Hubspot, SalesForce or other CRM or ERP systems' default dashboards, teams working with large marketing, sales, and customer success data sets, usually require professional tools to build dashboards.
Some great examples of such tools are Google Data Studio, Tableau, Looker, and Power BI.
In order to create a single source for truth of data across multiple departments and not miss any data along the way, marketing analysts use ETL software that helps them consolidate siloed data from multiple data sources, clean and normalize it and streamline to their dashboards automatically.
Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.
Automate your marketing data with Improvado
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Now, our Tableau reports update daily and Instagram engagement has increased by 50%.
Eliminated 90% of manual reporting hours per week.
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We used to have someone doing this manually and it took them about 20 hours a week.
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