New API integrations

This month we have added some new providers for you:

Criteo Retail Media

• Campaign Activity report type
• Activity By SKU report type

Yahoo DSP

• Creative Device report type

Adobe Analytics Data Feed

• All Fields report type
• All Fields No LookUp report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

Facebook

‍We have upgraded our Facebook connector from version v11 to v12 of the Facebook API.
For more information, see Facebook API documentation.

Google Ads Beta API

We have upgraded our Google Ads Beta API from version v8 to v9.
For more information, see Google Ads API documentation.

Appsflyer SKADnetwork

We have upgraded our Appsflyer SKADnetwork connector from version v1 to v2 of API.
For more information, see Appsflyer SKADnetwork API documentation.

New API integrations

This month we have added some new providers for you:

Rakuten Advertising (available only on request)

• Affiliate Order Detail report type

Contact your Customer Success Manager for more info.

InfoPlus

• Inventory Detail report type

XING

• Lifetime Insights report type
• Daily Insights report type

API changes

Criteo‍

‍We have upgraded our Criteo connector from version v2021.04 to v2021.07 of the Criteo API.
For more information, see Criteo API documentation.

DCM, DCM by Advertiser and DCM by Profile

We have upgraded our DCM connectors from version v3.4 to v3.5.
For more information, see Campaign Manager 360 API documentation.

New Report Types

Google Campaign Manager (by Advertiser)‍

• Placements Roadblock report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integration

We have added a new provider:

Zignal Labs

• Key metrics report type
• Newsroom Stories report type

API changes

Google My Business

We have upgraded our Google My Business API to v4.9.

For more information, see Google My Business API documentation.

Pinterest Organic

‍We have expanded the functionality of generating accounts and now we create not only the main account, but also shared accounts.

Facebook

Facebook's default attribution window has been changed to 7-day click or 1-day view for the campaigns created after September 23, 2021.

For more information, see Attribution Setting documentation.

New Report Types

These new report types are available for you from this month:

Google Analytics

• User Gender report type
• Ecommerce Campaign Cust Dim2 report type

Shopify

• Gift Cards report type
• Product Variants report type

Google Ads

• Googleclick Ads report type

Twitter

• Conversions report type

DCM by Advertiser

• Ads Placement Sites Geo report type
• Cross Device report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integration

We have added new providers:

Appsflyer SKADnetwork

• Ads Target report type

Google Analytics 4 (Analytics Data API)

• Events report type

New Report Types

These new report types are available for you from this month:

OZON

• Entity Campaign report type

Yandex Direct

• Кeywords report type

Google Ads

• Campaign Lifetime Reach report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

We have added two new providers:

‍Campaign Monitor

• Email Opens report type‍
• Email Clicks report type‍
• Campaign Summary report type

‍Buzzoola

• Creatives report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

VK Ads and VK Groups

‍‍We have upgraded our VK Ads and VK Groups connectors from version 5.71 to v5.131 of the VK API.
For more information, see VK API documentation.

Google Ads Beta API

‍‍‍We have upgraded our Google Ads Beta API from version v6 to v8.
For more information, see Google Ads API documentation.

Twitter

We have upgraded our Twitter provider connectors from version v8 to v9 of the Twitter Ads API.
This affected the Promoted Tweets With Cards and Promoted Tweets Country Metro report types:

• Card Type metric has become deprecated.

For more information, see Twitter Ads API documentation.‍‍

Snapchat Ads

‍In the Ads By Hour report type the following metrics have become deprecated:

• Attachment Frequency
• Attachment Uniques
• Frequency
• Uniques

Google Ads and YouTube

‍Due to the deprecation of Automatic Placements Performance Report in the AdWords API we have changed two report types:

Google Ads

• Adsets Placements report type

YouTube

• Placements report type

To continue accessing these reports, we have migrated to Google Ads API and created the following report types:

Google Ads Beta API

• Managed Placement report type
• Group Placement report type

Learn more about the changes in the Google Ads Developer Blog.

Amazon Advertising

‍We have changed the logic of creating Account Name and display the new one for the Seller profiles.

New Report Types

The following new report types are available from this month:

StackAdapt

• Ads Buyer Account report type

Taboola

• Creative report type

TikTok Ads

• Ads Age Gender report type

For more information, see Data Dictionary.

API changes

Google Ad Manager

We have upgraded our Google Ad Manager provider from version v202008 to v202105 of the Google Ad Manager API.
For more information, see Google Ad Manager API documentation.

New API integrations

This time our team added a new TikTok Ads data source with 5 report types:

• Ads
• Ad Entity
• Adgroup Entity
• Ads Geo
• Campaign Entity

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

During the past month we have added 10 new connectors:

Unbounce

• Pages Lifetime report type

Rambler Leto

• Flights report type

Advantage

• Media Orders report type

Spotify Organic

• User Info report type

Deputy

• Timesheet report type
• Roster report type

RealEstate

• Project Listing Performance report type
• Project Page Performance report type

Reddit

• Ads report type

Hybrid.ai

• Campaign report type

Domain

• Projects Enquiries report type
• Project Listings report type

LiveIntent

• Age Gender Device report type
• Placement report type
• Campaign report type
• Creative report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

New month, new integrations!
Today we have a new Placed provider with 2 report types:

• Campaign
• Campaign Total

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

Criteo

Since May 24th, 2021 Criteo deprecated the previously functional MAPI service, which may cause inconsistencies in the Criteo data extraction process. Learn more here.

New API integrations

This time we want to tell you about DialogTech API integration.
For it we can provide the following report types:

• Phone Labels
• Call detail

Use Improvado Data Dictionary to find detailed information about these and other report types and their corresponding metrics.

API changes

Facebook

Since April 27th the Facebook's default attribution window has been changed to 7-day click.

Learn more here.

New API integrations

Hi! Five new integrations on board:

Google Ads Beta API

• Ads Assets Device report type
• Geo Adgroups report type

Sizmek SAS

• Geo report type
• Ads report type
• Campaigns report type
• Hourly report type
• Ad Placement Sites report type
• Frequency Weekly report type
• Ad Conversions report type
• Device Monthly report type

RedTrack

• Conversion Info report type

Performance Marketing Lab

• Campaign report type

Zendesk

• Ticket Metrics report type
• Ticket Metric Events report type
• Entity Tickets report type
• Entity Users report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.