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Improvado's MCP server connects YouTube Analytics to your AI agent. Query video performance, audience retention, traffic sources, and ad revenue without building dashboards or exporting CSVs. Works with Claude, Cursor, ChatGPT, and any MCP-compatible tool.
Ask your AI agent for views, watch time, audience retention, click-through rates, or revenue by video, playlist, or time period. Improvado handles the YouTube Data and Analytics API calls.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Update titles, descriptions, tags, and end screens across multiple videos through natural language. Your AI agent handles YouTube Data API write operations without manual Studio editing.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Set your AI agent to watch view velocity, subscriber changes, and revenue trends. Catch performance drops, viral moments, or demonetization issues before you miss them.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Update titles, descriptions, tags, and end screens across multiple videos through natural language. Your AI agent handles YouTube Data API write operations without manual Studio editing.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
YouTube Studio shows views, watch time, and ad revenue — but it doesn't connect to what matters: did video traffic convert to leads, trials, or purchases? Teams make content decisions based on view counts alone because attribution doesn't exist inside Studio.
Improvado connects YouTube Analytics data to your other marketing and CRM data. Your AI agent can show which videos drove website traffic, what those visitors did, and whether they converted — connecting YouTube performance to business results.
Managing content across multiple YouTube channels — brand channel, regional channels, product channels — means logging into each, pulling separate reports, and assembling a combined view manually. Weekly reporting is a half-day task.
Improvado aggregates all connected YouTube channels in one place. Your AI agent queries across all channels simultaneously — one question, one answer, no switching between accounts.
Organic performance lives in YouTube Analytics. Paid performance lives in Google Ads. Connecting the two requires exporting separate datasets, aligning date ranges, and manually combining them. Any analysis comparing earned vs. paid YouTube performance is a multi-hour project.
Improvado extracts both YouTube Analytics and Google Ads data into a unified schema. Your AI agent can compare organic and paid YouTube performance side by side in one query — no exports, no manual merge.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Improvado connects to both the YouTube Analytics API and the YouTube Data API. Accessible data includes video performance metrics, audience retention, traffic sources, subscriber data, ad revenue (if monetized), playlist analytics, and video metadata.
Yes. Improvado supports multi-channel configurations. Once your channels are connected, your AI agent can query across all of them simultaneously or filter to a specific channel.
Yes. Improvado connects to YouTube Analytics for organic data and to the Google Ads API for YouTube Ads data (TrueView, bumpers, non-skippable). Both are accessible through the same MCP connection and can be compared in a single query.
Yes. Improvado's MCP server supports write operations via the YouTube Data API. Your AI agent can update video metadata — titles, descriptions, tags, thumbnails, end screens — across multiple videos in one instruction.
Yes. Improvado MCP supports connecting multiple YouTube channels and consolidates their analytics into a unified queryable dataset. AI agents can compare view counts, watch time, subscriber growth, and revenue metrics across channels without switching between YouTube Studio accounts. This is particularly useful for media companies or multi-brand organizations managing several channels from a single analytics workflow.
YouTube Shorts metrics are available through the YouTube Analytics API and are included in Improvado MCP's data extraction. Shorts can be filtered by content type so AI agents can compare performance between Shorts and long-form videos — including views, average view duration, and subscriber impact. Note that monetization metrics for Shorts may have different reporting delays than standard video revenue data.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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