Connecting Store Revenue to Ad Spend Is Manual
WooCommerce shows orders. Google Ads and Meta show spend. But connecting which campaigns drove which orders — and calculating true ROAS — requires exporting data from multiple platforms, matching order IDs, and building attribution logic in a spreadsheet. It's done monthly at best.
Improvado normalizes WooCommerce order data alongside ad platform data. The AI agent calculates ROAS, CAC, and attributed revenue by channel in one pass — without custom ETL or spreadsheet work.