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Your team shouldn't need a Tableau license to get marketing answers. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, spend, attribution — without opening a workbook.
Improvado connects to 1,000+ marketing platforms and harmonizes the data. Your AI agent queries it directly — cross-channel ROAS, campaign pacing, geo performance — no Tableau skills needed.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Your AI agent acts on marketing data — pause underperformers, shift budget to top performers, launch campaigns — through Improvado MCP. No switching between Tableau and ad platforms.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Tableau extracts refresh on a schedule — Improvado MCP monitors live. Get alerted when campaigns overspend, CPAs spike, or data sources go dark — hours before your Tableau dashboard catches up.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Your AI agent acts on marketing data — pause underperformers, shift budget to top performers, launch campaigns — through Improvado MCP. No switching between Tableau and ad platforms.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Every new marketing question means a new Tableau workbook — connecting data sources, building calculated fields, designing visuals. For an ad-hoc question like 'what's our CPA by geo this week,' the process takes days. The team reverts to spreadsheets.
Improvado MCP gives your AI agent instant access to harmonized marketing data. Ask in plain English, get the answer in seconds. No workbooks to build, no analysts to wait for.
Google, Meta, LinkedIn, TikTok — each has different field names, attribution models, and data granularity. Building a Tableau workbook that accurately compares them requires custom ETL, metric mapping, and constant maintenance as APIs change.
Improvado normalizes data from 1,000+ platforms into one unified marketing data model. Your AI agent queries across all channels with consistent definitions — 'cost,' 'conversions,' 'ROAS' mean the same thing everywhere.
Your marketing Tableau dashboard shows yesterday's numbers — but the extract failed at 3am. Nobody notices until the weekly review. Decisions get made on stale data.
Improvado MCP monitors data freshness across all connected platforms in real time. Your AI agent alerts you the moment a source stops reporting — before any dashboard shows wrong numbers.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Tableau requires building workbooks, connecting data sources, and designing visuals for each question. Improvado MCP gives your AI agent instant access to harmonized marketing data from 1,000+ platforms — ask in plain English, get answers in seconds.
Not for general BI. Improvado MCP replaces the need to build Tableau workbooks specifically for marketing analytics. Campaign data from all your ad platforms is already harmonized and ready for AI queries.
1,000+ platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major marketing platform.
Any MCP-compatible tool: Claude, ChatGPT, Cursor, Windsurf, and custom applications.
Yes. Pause campaigns, adjust budgets, launch ads, optimize bids — with governance controls and audit logging. SOC 2 Type II certified.
Under 60 seconds. Connect Improvado MCP to your AI agent. If you're already an Improvado user, your marketing data sources are pre-connected — start querying immediately.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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