Improvado MCP — Your Qlik Marketing Data, Queryable by AI
Navigating Qlik apps for marketing answers slows your team down. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, spend, attribution — without opening a Qlik app.
46K+ metrics · Read & Write access · 500+ platforms · <60s setup
Read: Marketing Metrics Without Navigating Qlik
Improvado connects 1,000+ marketing platforms and harmonizes the data. Your AI agent queries cross-channel performance, budget pacing, and attribution — no Qlik credentials or app navigation needed.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
What's my Google Ads ROAS by campaign this week?
15 min → 30 sec
Compare CPA across Google, Meta, and LinkedIn this quarter
45 min → 1 min
Which campaigns across all channels are above target CPA?
30 min → 45 sec
Example prompts
"Show anomalies across all accounts"
2h → 40s
"CPL in New York vs. California?"
1h → 30s
"ROAS by campaign type, last 30 days"
45m → 15s
Works with
Claude
ChatGPT
Cursor
+5
Write: Campaign Actions Without Leaving the Chat
Your AI agent acts on marketing data — pause campaigns, shift budgets, launch ads — through Improvado MCP. No switching between Qlik and ad platforms.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Pause all campaigns with ROAS below 2x in the last 14 days
40 min → 30 sec
Reallocate $3K from underperforming Display to top Search campaigns
1 hr → 5 min
Duplicate the Q4 retargeting campaign with updated dates and +10% budget
1.5 hrs → 10 min
Write actions
"Launch A/B test, $5K budget"
5 days → 20m
"Shift 20% of Display to PMax"
2h → 1m
"Pause all ad groups with CPA > $50"
30m → 10s
🛡
Every action logged · Fully reversible · SOC 2 certified
Monitor: Marketing Alerts Without Waiting for Qlik Reloads
Qlik app reloads run on schedule. Improvado MCP monitors marketing data in real time — catch budget overruns, CPA spikes, and data gaps before they reach any dashboard.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Alert if any campaign CPA jumps 30%+ vs 7-day average
Manual → auto
Weekly: cross-channel spend vs plan summary
2 hrs → auto
Flag if any ad platform stops sending data for 6+ hours
Manual → auto
Monitor prompts
"Flag ad groups over 120% budget"
3h → 1m
"Weekly report: spend, CPA, anomalies"
3h → auto
"Which creatives are fatiguing?"
2h → 30s
Alerts sent to Slack, email, or your AI agent
One conversation. All six phases. Every platform.
The Full Marketing Loop: Read → Decide → Act → Monitor
Your AI agent acts on marketing data — pause campaigns, shift budgets, launch ads — through Improvado MCP. No switching between Qlik and ad platforms.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Marketing Data Locked Inside Qlik Apps
THE PROBLEM
Getting marketing answers means logging into Qlik, finding the right app, applying filters, and interpreting associative selections. For a quick question like 'what's my CPA by channel,' the process takes 15 minutes and requires Qlik expertise.
HOW MCP SOLVES IT
Improvado MCP gives your AI agent instant access to harmonized marketing data. Ask in plain English — no Qlik login, no app navigation, no associative model to understand.
What's my blended CPA across all paid channels this month?
Try asking
"Show ROAS across all 120 accounts"
⚡
Answer in seconds
All data sources, one query
Cross-Channel Comparison Requires Custom Qlik Load Scripts
THE PROBLEM
Google, Meta, LinkedIn, TikTok — each needs a separate Qlik connection with custom load scripts to normalize field names and metrics. Building a unified cross-channel view takes weeks of data engineering.
HOW MCP SOLVES IT
Improvado normalizes data from 1,000+ platforms into one model. Your AI agent queries across all channels in one prompt — consistent metrics, no load scripts needed.
Compare ROAS across Google, Meta, LinkedIn, and TikTok for Q1
Try asking
"What's my CPL in New York vs. California?"
🔍
Full detail preserved
No data loss on export
Stale Qlik Reloads Mean Stale Marketing Decisions
THE PROBLEM
Qlik apps reload on a schedule. If a reload fails silently, marketing dashboards show yesterday's data — and nobody knows until someone spots wrong numbers in a meeting.
HOW MCP SOLVES IT
Improvado MCP monitors data freshness across all 1,000+ connected platforms in real time. Your AI agent alerts you the moment a source goes dark.
Are all my marketing data sources current? Flag anything older than 12 hours.
Try asking
"PMax vs. Search ROAS for Q1?"
⚖️
Unified data model
Compare anything side by side
Agency CEO
Portfolio health. Client risk. Revenue signals.
Media Strategist
70% strategy, not 70% ops. Auto campaign QA.
Marketing Analyst
Zero wrangling. Cross-platform. AI narratives.
Account Manager
QBR decks auto-generated. Call prep in 30s.
Creative Director
Performance-to-brief. Predict winners before spend.
👥 Teams
One Framework. Five Roles. Zero Setup.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Frequently Asked Questions
How is Improvado MCP different from building marketing reports in Qlik?
+
Qlik requires load scripts, app development, and associative model knowledge. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms — plain English, no Qlik skills needed.
Does Improvado replace Qlik?
+
Not for general analytics. Improvado MCP replaces the need to build Qlik apps for marketing data specifically. Campaign data from all ad platforms is already harmonized and queryable by AI.
What platforms does Improvado MCP connect to?
+
1,000+ platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.
Which AI tools work with Improvado MCP?
+
Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.
Can AI agents act on campaigns through Improvado MCP?
+
Yes. Pause, optimize, launch — with governance controls and SOC 2 Type II certification.
How quickly can I start?
+
Under 60 seconds. Add Improvado MCP to your AI agent. Pre-connected if you're already an Improvado user.
How is Improvado MCP different from building marketing reports in Qlik?
Qlik requires load scripts, app development, and associative model knowledge. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms — plain English, no Qlik skills needed.
Does Improvado replace Qlik?
Not for general analytics. Improvado MCP replaces the need to build Qlik apps for marketing data specifically. Campaign data from all ad platforms is already harmonized and queryable by AI.
What platforms does Improvado MCP connect to?
1,000+ platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.
Which AI tools work with Improvado MCP?
Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.
Can AI agents act on campaigns through Improvado MCP?
Yes. Pause, optimize, launch — with governance controls and SOC 2 Type II certification.
How quickly can I start?
Under 60 seconds. Add Improvado MCP to your AI agent. Pre-connected if you're already an Improvado user.
Stop Reporting. Start Executing.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
SOC 2 Type II
GDPR
500+ Platforms
46K+ Metrics
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