qlik · MCP Server

Improvado MCP — Your Qlik Marketing Data, Queryable by AI

Navigating Qlik apps for marketing answers slows your team down. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, spend, attribution — without opening a Qlik app.

46K+ metrics ·Read & Write access ·500+ platforms ·<60s setup

Read

Read: Marketing Metrics Without Navigating Qlik

Improvado connects 1,000+ marketing platforms and harmonizes the data. Your AI agent queries cross-channel performance, budget pacing, and attribution — no Qlik credentials or app navigation needed.

Example prompts

"What's my Google Ads ROAS by campaign this week?"

15 min → 30 sec

"Compare CPA across Google, Meta, and LinkedIn this quarter"

45 min → 1 min

"Which campaigns across all channels are above target CPA?"

30 min → 45 sec

Works with Claude ChatGPT Cursor +5

Write

Write: Campaign Actions Without Leaving the Chat

Your AI agent acts on marketing data — pause campaigns, shift budgets, launch ads — through Improvado MCP. No switching between Qlik and ad platforms.

Example prompts

"Pause all campaigns with ROAS below 2x in the last 14 days"

40 min → 30 sec

"Reallocate $3K from underperforming Display to top Search campaigns"

1 hr → 5 min

"Duplicate the Q4 retargeting campaign with updated dates and +10% budget"

1.5 hrs → 10 min

Every action logged · Fully reversible · SOC 2 certified

Monitor

Monitor: Marketing Alerts Without Waiting for Qlik Reloads

Qlik app reloads run on schedule. Improvado MCP monitors marketing data in real time — catch budget overruns, CPA spikes, and data gaps before they reach any dashboard.

Example prompts

"Alert if any campaign CPA jumps 30%+ vs 7-day average"

Manual → auto

"Weekly: cross-channel spend vs plan summary"

2 hrs → auto

"Flag if any ad platform stops sending data for 6+ hours"

Manual → auto

Alerts sent to Slack, email, or your AI agent

Full cycle

The Full Marketing Loop: Read → Decide → Act → Monitor

Your AI agent doesn't just surface data — it acts. Adjust pricing, update product descriptions, manage inventory, apply discounts — all through natural language. The MCP server translates intent into API operations.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Ideate

Launch

Measure

Analyze

Report

Iterate

One conversation. All six phases. Every platform.

The daily grind

Common problems. Direct answers.

Challenge 1

Marketing Data Locked Inside Qlik Apps

The problem

Getting marketing answers means logging into Qlik, finding the right app, applying filters, and interpreting associative selections. For a quick question like 'what's my CPA by channel,' the process takes 15 minutes and requires Qlik expertise.

How MCP solves it

Improvado MCP gives your AI agent instant access to harmonized marketing data. Ask in plain English — no Qlik login, no app navigation, no associative model to understand.

Try asking

What's my blended CPA across all paid channels this month?

Answer in seconds

All data sources, one query

Challenge 2

Cross-Channel Comparison Requires Custom Qlik Load Scripts

The problem

Google, Meta, LinkedIn, TikTok — each needs a separate Qlik connection with custom load scripts to normalize field names and metrics. Building a unified cross-channel view takes weeks of data engineering.

How MCP solves it

Improvado normalizes data from 1,000+ platforms into one model. Your AI agent queries across all channels in one prompt — consistent metrics, no load scripts needed.

Try asking

Compare ROAS across Google, Meta, LinkedIn, and TikTok for Q1

Full detail preserved

No data loss on export

Challenge 3

Stale Qlik Reloads Mean Stale Marketing Decisions

The problem

Qlik apps reload on a schedule. If a reload fails silently, marketing dashboards show yesterday's data — and nobody knows until someone spots wrong numbers in a meeting.

How MCP solves it

Improvado MCP monitors data freshness across all 1,000+ connected platforms in real time. Your AI agent alerts you the moment a source goes dark.

Try asking

Are all my marketing data sources current? Flag anything older than 12 hours.

Unified data model

Compare anything side by side

👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Each role asks in natural language — the MCP server handles the complexity (rate limits, auth, schema normalization, governance) behind the scenes.

Agency CEO

Portfolio health. Client risk. Revenue signals.

Media Strategist

70% strategy, not 70% ops. Auto campaign QA.

Marketing Analyst

Zero wrangling. Cross-platform. AI narratives.

Account Manager

QBR decks auto-generated. Call prep in 30s.

Creative Director

Performance-to-brief. Predict winners before spend.

FAQ

Common questions

How is Improvado MCP different from building marketing reports in Qlik?

Qlik requires load scripts, app development, and associative model knowledge. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms — plain English, no Qlik skills needed.

Does Improvado replace Qlik?

Not for general analytics. Improvado MCP replaces the need to build Qlik apps for marketing data specifically. Campaign data from all ad platforms is already harmonized and queryable by AI.

What platforms does Improvado MCP connect to?

1,000+ platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.

Which AI tools work with Improvado MCP?

Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.

Can AI agents act on campaigns through Improvado MCP?

Yes. Pause, optimize, launch — with governance controls and SOC 2 Type II certification.

How quickly can I start?

Under 60 seconds. Add Improvado MCP to your AI agent. Pre-connected if you're already an Improvado user.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II GDPR 500+ Platforms