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Improvado gives your AI agent direct access to Marketo data through an MCP server. Query lead scores, campaign performance, email engagement, and program ROI in natural language. Works with Claude, ChatGPT, Cursor, and any MCP-compatible tool.
Skip the Marketo UI. Ask your AI agent for lead velocity, program performance, email engagement rates, or attribution data across every campaign and date range. The MCP server handles the Marketo API calls.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Your AI agent doesn't just read Marketo data — it acts on it. Update lead scores, enroll contacts in nurture tracks, pause underperforming programs, and adjust campaign settings through natural language.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Set up watches on the metrics that matter. Your AI agent monitors Marketo programs continuously and flags anomalies before they affect lead quality or pipeline.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Your AI agent doesn't just read Marketo data — it acts on it. Update lead scores, enroll contacts in nurture tracks, pause underperforming programs, and adjust campaign settings through natural language.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Teams need to identify high-intent leads quickly, but pulling score distributions, activity logs, and program attribution from Marketo requires navigating multiple UI screens and building custom smart lists. By the time the report is ready, the lead has gone cold.
Improvado extracts Marketo lead and activity data in real time. The MCP server lets AI agents query score distributions, attribution, and engagement history across all programs in a single request — no UI navigation required.
Marketing teams run email, webinar, paid, and content programs simultaneously. Understanding which combination of touches drives MQL conversion requires multi-touch attribution that Marketo's native reporting doesn't handle cleanly.
Improvado normalizes Marketo activity data into a unified attribution model. AI agents can query first-touch, last-touch, and linear attribution across every program without custom report building.
A spike in bounces or unsubscribes can damage sender reputation before the weekly report surfaces it. By the time teams react, deliverability scores have dropped and future sends are throttled.
Improvado monitors Marketo email metrics continuously. AI agents flag deliverability anomalies in real time — bounce spikes, unsubscribe surges, or spam complaints — so teams can act within hours, not days.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Marketo doesn't offer a native MCP server. Improvado provides a hosted MCP server that connects Marketo data to Claude, Cursor, ChatGPT, and any MCP-compatible AI tool. It handles Marketo REST API authentication, rate limiting, and data normalization server-side.
Lead records and activity history, program and campaign performance, email engagement metrics (opens, clicks, bounces, unsubscribes), lead scores, smart list membership, attribution data, and custom fields. Improvado normalizes Marketo's data model so AI agents can query across all objects without understanding the underlying API structure.
Any tool supporting the Model Context Protocol — Claude Desktop, ChatGPT, Cursor, Windsurf, Gemini, and custom applications using the MCP HTTP transport. Claude is most commonly used due to its native MCP support.
Yes. Through Improvado's MCP server, AI agents can enroll leads into programs, update lead fields and scores, pause or activate campaigns, and trigger smart campaigns. All write operations are logged and reversible through Marketo's activity history.
Improvado manages Marketo's daily API call limits and per-second rate limits server-side. Queries are batched and paginated automatically. For large lead databases, Improvado pre-aggregates data so AI agents get instant answers without hitting rate limits mid-query.
Yes. Improvado is SOC 2 Type II certified. Marketo OAuth tokens are stored in an encrypted vault and never exposed to AI agents. All queries go through Improvado's secure proxy. Prompt injection protection is built into the MCP server.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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