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Improvado's MCP server connects Instagram to your AI agent. Query organic performance, paid campaign metrics, and audience data across any account without opening Ads Manager or Meta Business Suite. Works with Claude, Cursor, ChatGPT, and any MCP-compatible tool.
Ask your AI agent about Reels reach, Stories completion rates, post engagement, or paid campaign ROAS. Improvado pulls from the Instagram Graph API and Meta Ads API — no dashboards to navigate.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Pause underperformers, adjust budgets, update targeting — your AI agent acts on Instagram Ads data without you switching tools. Describe what you want in plain English.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Set your AI agent to watch engagement drops, CPM spikes, and delivery anomalies. Stop checking Instagram dashboards manually — let alerts come to you.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Pause underperformers, adjust budgets, update targeting — your AI agent acts on Instagram Ads data without you switching tools. Describe what you want in plain English.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Instagram organic metrics sit in Meta Business Suite. Paid performance lives in Ads Manager. Combining them for a full-funnel view means exporting two datasets, reformatting columns, and manually merging. It takes hours for a report that should take minutes.
Improvado extracts both organic Instagram Graph API data and Meta Ads data into a unified schema. Your AI agent queries both in one question — no export, no merge, no reformatting.
A format that drove 40% of reach last quarter suddenly underperforms. You only notice because monthly reporting is late. By the time the team realigns content strategy, another month is gone.
Set up continuous reach and engagement monitoring through your AI agent. When organic reach drops more than a defined threshold week-over-week, you get an alert — not a surprise in the monthly review.
Managing multiple Instagram accounts across brands or regions means switching between profiles, running separate reports, and assembling a combined view manually. With five or more accounts, this becomes a full-time job.
Improvado's MCP server aggregates all Instagram accounts in one place. Your AI agent can query across all accounts simultaneously and surface cross-account trends in a single response.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Yes. Improvado connects to both the Instagram Graph API (organic: posts, Reels, Stories, audience) and the Meta Ads API (paid: campaigns, ad sets, creatives, ROAS). Both are accessible through the same MCP connection.
Yes. Improvado supports multi-account setups. Once your accounts are connected, your AI agent can query across all of them simultaneously or filter to a specific account by name.
Yes. Improvado pulls Reels reach, plays, shares, and saves, as well as Stories impressions, completions, and exits through the Instagram Graph API. All metrics are queryable through your AI agent.
Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, Gemini, or custom applications using MCP HTTP transport. The Instagram connection also gives access to 500+ additional data sources in the same MCP.
Improvado MCP extracts metrics across all Instagram content types available through the Instagram Graph API, including feed posts, Reels, Stories, and IGTV where applicable. Reach, impressions, saves, shares, and engagement rate are available for each content type. Note that Stories data is only retained by Instagram for 24 hours after expiry, so Improvado must sync during that window to preserve historical Stories metrics.
Yes. Improvado MCP connects to both the Instagram Graph API (organic) and the Meta Ads API (paid) as separate data streams that can be joined in a single AI query. This lets you ask questions like which organic content formats are outperforming paid equivalents on cost-per-engagement, or how boosted posts perform relative to their organic baseline — analysis that requires switching between two separate native dashboards.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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