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One MCP connection. Full HubSpot context. No more tab-switching — just ask.
Stop building HubSpot reports manually. Ask your AI agent for email performance, lead pipeline status, deal velocity, and workflow attribution — across all contacts, campaigns, and lifecycle stages.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Enroll contacts in workflows, update deal stages, create tasks, and manage sequences — through natural language. Eliminate the repetitive admin work that slows down sales and marketing teams.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Track pipeline health, email deliverability, and workflow performance automatically. Get alerted when deals go cold, email unsubscribe rates spike, or lead volume drops — before the end-of-quarter scramble.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Enroll contacts in workflows, update deal stages, create tasks, and manage sequences — through natural language. Eliminate the repetitive admin work that slows down sales and marketing teams.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
When HubSpot is the marketing hub but other systems — CRMs, ad platforms, customer success tools — don't have native integrations, marketing attribution becomes guesswork. Campaign data lives in HubSpot; revenue data lives elsewhere; nobody sees the full picture. Teams resort to CSV exports and manual matching to answer basic ROI questions.
Improvado bridges HubSpot with 500+ other platforms through a unified data model. Your AI agent queries HubSpot campaign data alongside Salesforce revenue, Google Ads spend, and Gong call outcomes — in one prompt, with no custom integration work.
Many organizations run HubSpot for their website and marketing automation while using a separate CRM — Microsoft Dynamics, Salesforce, or another system — for deal management. Contact data, form submissions, and email engagement live in HubSpot. Deal history, account health, and revenue metrics live in the CRM. Getting a unified customer view requires manual exports and reconciliation every time someone needs to answer a basic attribution question.
Improvado normalizes HubSpot and CRM data into a single contact and account model. Your AI agent queries both systems simultaneously — ask about a contact and get their HubSpot engagement history and CRM deal status in one answer.
Every new tool the team adopts creates a new HubSpot integration request. Building and maintaining native integrations — each with its own authentication, field mapping, and sync logic — becomes a full-time job. Marketing velocity slows every time a new tool needs to be wired in.
Improvado's single MCP connection acts as a universal bridge. When a new tool joins the stack, connect it to Improvado once. Your AI agent can immediately query that tool alongside HubSpot data — no new integration work, no field mapping, no sync maintenance.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
HubSpot MCP is a Model Context Protocol server that gives AI agents like Claude, ChatGPT, and Gemini direct access to your HubSpot CRM and marketing data. You can query contacts, deals, email campaigns, workflows, and pipeline data in natural language — without logging into HubSpot or building custom reports.
Contacts and contact properties, companies, deals and pipeline stages, email campaigns (sends, opens, clicks, unsubscribes), workflows and enrollment data, forms and submissions, sequences, lists, tasks, and custom properties. Works with all HubSpot hubs (Marketing, Sales, Service) and all tiers.
Yes. Write operations include creating and updating contacts, companies, and deals; enrolling contacts in workflows or sequences; creating tasks and notes; updating deal stages; and managing lists. All changes are logged in HubSpot's activity timeline just like manual edits.
Yes. Improvado's unified data model connects HubSpot with Google Ads, Meta Ads, LinkedIn Ads, Salesforce, and 500+ other platforms. Ask your AI agent to correlate HubSpot MQLs with Google Ads campaigns, or compare HubSpot email engagement with LinkedIn ad touchpoints — all in a single natural language prompt.
Improvado manages all HubSpot API rate limits server-side. Your AI agent never hits a rate limit error — requests are queued and batched automatically. This is especially important for queries that touch large contact lists or require multiple API calls to answer a single question.
Yes. All HubSpot OAuth tokens are stored in Improvado's encrypted vault, SOC 2 Type II certified. Your AI agent never has direct access to credentials. All requests go through Improvado's secure proxy, and you can revoke access at any time from your HubSpot connected apps settings.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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