.png){kind=logo}
Improvado gives your AI agent direct access to Google Ads data through an MCP server. Query campaigns, check ROAS, catch budget overruns — all in natural language. Works with Claude, ChatGPT, Cursor, Gemini, and any MCP-compatible tool.
Forget the Ads Manager. Ask your AI agent for ROAS, CPA, search terms, or geo performance — across every account, campaign type, and date range. The MCP server handles the Google Ads API calls.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Your AI agent doesn't just read data — it acts on it. Structure campaigns, set budgets, pause underperformers, and adjust bids. The MCP server translates natural language into Google Ads API operations.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Set up watches on the metrics that matter. Your AI agent monitors Google Ads accounts continuously and flags anomalies before they eat your budget.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Your AI agent doesn't just read data — it acts on it. Structure campaigns, set budgets, pause underperformers, and adjust bids. The MCP server translates natural language into Google Ads API operations.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Agencies running 100+ Google Ads accounts hit API rate limits pulling campaign, ad group, and keyword data at once. You end up with partial exports and hours of manual reconciliation every Monday morning.
Improvado handles Google Ads API rate limits and pagination server-side. The MCP server lets your AI agent query all accounts in one request — 120 accounts, one answer, no throttling.
You need performance by DMA, state, or city — but CSV exports and most connectors flatten geo dimensions. Regional budget decisions become guesswork because the data isn't there.
Improvado preserves full geo-level granularity in its data model. Ask the MCP server for city-level CPL, DMA-level ROAS, or state-by-state spend — it's all queryable.
Google Ads campaign types ship with different field structures. Search has keywords, PMax doesn't. Display has placements, Search doesn't. Clean cross-type comparison needs custom transformation nobody has time to build.
Improvado's Marketing Common Data Model normalizes every campaign type into one schema. The MCP server lets your AI compare PMax vs. Search vs. Display on equal terms.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Yes. Google open-sourced an official Google Ads MCP server that runs locally and connects to Claude, Cursor, and Gemini CLI. It supports GAQL queries and account listing. Improvado offers a hosted alternative — no local installation, pre-connected accounts, and 500+ additional data sources in the same MCP.
Google's official MCP server runs locally on your machine — you install Python, configure OAuth credentials, and manage it yourself. It queries one account at a time. Improvado's MCP server is hosted, pre-authenticated, covers all your accounts at once, and normalizes Google Ads data alongside 500+ other platforms.
Any tool supporting the Model Context Protocol. That includes Claude Desktop, ChatGPT, Cursor, Windsurf, Gemini, and any custom application using the MCP HTTP transport. Claude is most commonly used — it has native MCP support built in.
Google released an open-source Google Ads API MCP server in 2025. It uses GAQL for queries and supports OAuth authentication. Improvado builds on this by adding managed hosting, multi-account aggregation, cross-platform normalization, and access to 500+ additional marketing data sources through the same MCP connection.
Yes. Improvado stores all OAuth tokens in an encrypted vault — SOC 2 Type II certified. Your AI agent sends queries through Improvado's secure proxy, never touching raw API credentials. Prompt injection protection is built into the server.
If you're already an Improvado user, your Google Ads accounts are pre-connected. Open the AI Agent at app.improvado.io/agent and start asking. For Claude Desktop or Cursor, add one line to your MCP config — setup takes under 60 seconds.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
.png)
