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Improvado's MCP server gives your AI agent direct access to Facebook and Instagram Ads data. Query ROAS, CPM, audience performance, and creative metrics across all ad accounts in natural language. Works with Claude, Cursor, and any MCP-compatible tool.
Stop clicking through Ads Manager to answer basic performance questions. Ask your AI agent for ROAS by campaign, CPM trends by audience, creative performance, or cross-account spend summaries — and get answers instantly.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Create campaigns, adjust budgets, pause underperformers, and update audience targeting — all through natural language. The MCP server translates your instructions into Meta Marketing API operations.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Set AI-powered watches on CPM spikes, ROAS drops, and frequency fatigue. Get notified before budget waste accumulates or audience saturation sets in.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Create campaigns, adjust budgets, pause underperformers, and update audience targeting — all through natural language. The MCP server translates your instructions into Meta Marketing API operations.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
You manage paid social across 8 ad accounts — different brands, different regions, different agencies. Getting a consolidated ROAS picture means opening each account in Ads Manager, exporting CSVs, and merging them. Weekly reporting takes 3 hours before you can even start the analysis.
Improvado connects all Meta ad accounts to a single MCP integration. Ask your AI agent for cross-account performance summaries, segmented by campaign type, region, or brand — in one query, not eight browser tabs.
Ad creative gets stale. Frequency climbs, CTR falls, CPM rises. By the time the ROAS drop shows up in your weekly report, the creative has been running 3 weeks past its prime. Manually tracking frequency and engagement trends across dozens of ad sets isn't feasible.
Your AI agent monitors frequency and CTR together across all active ad sets. It identifies creative combinations showing the classic fatigue pattern — rising frequency, falling CTR — before ROAS degradation becomes obvious.
Meta defaults to a 7-day click, 1-day view attribution window. Your finance team uses last-touch. Your analytics team uses a 28-day window. Everyone is looking at different numbers and calling it 'Facebook ROAS.' Reconciling attribution models requires custom exports and manual recalculation.
Improvado normalizes Meta Ads data into a consistent attribution model alongside your other paid channels. Ask your AI agent for cross-channel ROAS using a single attribution window, and stop the attribution argument once and for all.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Yes. The MCP server connects to the Meta Marketing API, which covers Facebook and Instagram placements, campaigns, ad sets, ads, and audiences. You can filter by placement, compare performance across Facebook vs. Instagram, and access creative-level metrics for both.
Yes. Connect as many ad accounts as you have access to — across one or multiple Business Managers. Once connected, you can query across all accounts simultaneously or isolate specific accounts within a conversation.
Both are supported. Read operations cover performance metrics, audience data, creative details, and account structure. Write operations include adjusting budgets, pausing or activating campaigns and ad sets, creating campaigns, and duplicating existing structures. Permissions are controlled by your Meta API token scope.
Meta updates their Marketing API regularly. Improvado maintains the API connector on your behalf — field deprecations, version upgrades, and schema changes are handled server-side. When Meta introduces a new API version or removes a field, Improvado updates the integration so your queries keep working without you doing anything.
Data freshness depends on your Improvado sync schedule, which can be configured from hourly to daily depending on your plan. Facebook Ads data itself has a platform-side delay of up to 72 hours for fully attributed conversion metrics, so same-day numbers may adjust retroactively. Improvado surfaces the latest available data at query time and notes the last sync timestamp so AI agents can reason about recency accurately.
Yes. Improvado MCP supports multi-account and multi-portfolio setups, aggregating data across all connected Facebook Ads accounts into a single queryable layer. This is particularly valuable for agencies or enterprise teams managing dozens of accounts, since AI agents can compare performance, budget pacing, and audience overlap across accounts without switching between them manually.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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