domo
 · MCP Server

Marketing Answers from Domo Data in Seconds with Improvado MCP

Building Domo cards for every marketing question wastes analyst time. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, spend, attribution — without creating datasets or clicking through dashboards.

46K+ metrics · Read & Write access · 500+ platforms · <60s setup
📈 Read

Read: Marketing Answers Without Building Domo Cards

Improvado connects to 1,000+ marketing platforms and harmonizes the data. Your AI agent queries it all — cross-channel performance, budget pacing, attribution — without touching the Domo UI.

Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.

Example prompts
"Show anomalies across all accounts" 2h → 40s
"CPL in New York vs. California?" 1h → 30s
"ROAS by campaign type, last 30 days" 45m → 15s
Works with Claude ChatGPT Cursor +5
🚀 Write

Write: Optimize Campaigns Through AI

Your AI agent acts on marketing data — pause underperformers, reallocate budgets, launch new campaigns — through Improvado MCP, without switching between Domo and ad platforms.

250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.

Write actions
"Launch A/B test, $5K budget" 5 days → 20m
"Shift 20% of Display to PMax" 2h → 1m
"Pause all ad groups with CPA > $50" 30m → 10s
🛡 Every action logged · Fully reversible · SOC 2 certified
⚠️ Monitor

Monitor: Catch Marketing Issues Before They Hit Domo

Domo dataflows can lag. Improvado MCP monitors your marketing data in real time and alerts your AI agent the moment something needs attention.

Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.

Monitor prompts
"Flag ad groups over 120% budget" 3h → 1m
"Weekly report: spend, CPA, anomalies" 3h → auto
"Which creatives are fatiguing?" 2h → 30s
Alerts sent to Slack, email, or your AI agent
💡
Ideate
🚀
Launch
📈
Measure
🔍
Analyze
📝
Report
🔄
Iterate
One conversation. All six phases. Every platform.
🔄 Full Cycle

The Full Marketing Loop: Read → Decide → Act → Monitor

Your AI agent acts on marketing data — pause underperformers, reallocate budgets, launch new campaigns — through Improvado MCP, without switching between Domo and ad platforms.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Challenge 1

Marketing Data in Domo Is Always One Step Behind

THE PROBLEM

Domo dataflows run on a schedule. By the time marketing data lands in a card, it's hours old. Campaign decisions get made on stale data because nobody checks if the dataflow actually ran successfully.

HOW MCP SOLVES IT

Improvado MCP gives your AI agent access to live marketing data from 1,000+ platforms. No dataflow delays, no stale cards — current numbers on demand.

Try asking
"Show ROAS across all 120 accounts"
Answer in seconds
All data sources, one query
Challenge 2

Comparing Channels Requires Custom Domo Dataflows

THE PROBLEM

Google Ads, Meta, and LinkedIn use different field names and attribution models. Building a unified cross-channel view in Domo means custom dataflows, manual field mapping, and constant maintenance. One API change can break the whole pipeline.

HOW MCP SOLVES IT

Improvado normalizes marketing data from 1,000+ platforms into one model. Your AI agent queries across all channels with consistent definitions — no custom dataflows needed.

Try asking
"What's my CPL in New York vs. California?"
🔍
Full detail preserved
No data loss on export
Challenge 3

Every New Marketing Question Needs a New Card

THE PROBLEM

Stakeholders need marketing answers fast. But in Domo, every new question requires a dataset, a card, and often a custom dataflow. Simple questions like 'what's our CPL by geo' become multi-day projects.

HOW MCP SOLVES IT

Improvado MCP gives your AI agent instant access to harmonized data. Ask in plain English, get answers in seconds — no cards, no dataflows, no analyst queues.

Try asking
"PMax vs. Search ROAS for Q1?"
⚖️
Unified data model
Compare anything side by side
Agency CEO
Portfolio health. Client risk. Revenue signals.
Media Strategist
70% strategy, not 70% ops. Auto campaign QA.
Marketing Analyst
Zero wrangling. Cross-platform. AI narratives.
Account Manager
QBR decks auto-generated. Call prep in 30s.
Creative Director
Performance-to-brief. Predict winners before spend.
👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.

Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.

Frequently Asked Questions

How is Improvado MCP different from using Domo for marketing data?
+

Domo requires building datasets, dataflows, and cards for each marketing question. Improvado MCP gives your AI agent instant access to harmonized data from 1,000+ marketing platforms — in plain English, no Domo skills needed.

Does Improvado replace Domo?
+

Not for general BI. Improvado MCP replaces the need to build Domo cards for marketing analytics specifically. Campaign data from all your ad platforms is already harmonized and queryable by AI.

What marketing platforms does Improvado connect to?
+

1,000+ platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major marketing platform.

Which AI tools work with Improvado MCP?
+

Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, and custom AI applications.

Can the AI agent take actions on ad platforms?
+

Yes. Pause campaigns, adjust budgets, launch ads — with governance controls and audit logging. SOC 2 Type II certified.

How quickly can I start?
+

Under 60 seconds. Connect Improvado MCP to your AI agent and start querying marketing data from 1,000+ platforms.

How is Improvado MCP different from using Domo for marketing data?
Domo requires building datasets, dataflows, and cards for each marketing question. Improvado MCP gives your AI agent instant access to harmonized data from 1,000+ marketing platforms — in plain English, no Domo skills needed.
Does Improvado replace Domo?
Not for general BI. Improvado MCP replaces the need to build Domo cards for marketing analytics specifically. Campaign data from all your ad platforms is already harmonized and queryable by AI.
What marketing platforms does Improvado connect to?
1,000+ platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major marketing platform.
Which AI tools work with Improvado MCP?
Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, and custom AI applications.
Can the AI agent take actions on ad platforms?
Yes. Pause campaigns, adjust budgets, launch ads — with governance controls and audit logging. SOC 2 Type II certified.
How quickly can I start?
Under 60 seconds. Connect Improvado MCP to your AI agent and start querying marketing data from 1,000+ platforms.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II
GDPR
500+ Platforms
46K+ Metrics