domo · MCP Server

Marketing Answers from Domo Data in Seconds with Improvado MCP

Building Domo cards for every marketing question wastes analyst time. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, spend, attribution — without creating datasets or clicking through dashboards.

46K+ metrics ·Read & Write access ·500+ platforms ·<60s setup

Read

Read: Marketing Answers Without Building Domo Cards

Improvado connects to 1,000+ marketing platforms and harmonizes the data. Your AI agent queries it all — cross-channel performance, budget pacing, attribution — without touching the Domo UI.

Example prompts

"What's my blended ROAS across Google and Meta this month?"

15 min → 30 sec

"Show top 10 campaigns by conversions across all channels"

30 min → 45 sec

"Compare Q4 vs Q1 ad spend and CPA by channel"

1 hr → 1 min

Works with Claude ChatGPT Cursor +5

Write

Write: Optimize Campaigns Through AI

Your AI agent acts on marketing data — pause underperformers, reallocate budgets, launch new campaigns — through Improvado MCP, without switching between Domo and ad platforms.

Example prompts

"Pause all ad groups with CPA above $70 across Google and Meta"

40 min → 30 sec

"Shift $5K from Display to Search for top-performing campaigns"

1 hr → 5 min

"Create a LinkedIn campaign targeting 'CMO' titles — $3K/mo budget"

2 hrs → 15 min

Every action logged · Fully reversible · SOC 2 certified

Monitor

Monitor: Catch Marketing Issues Before They Hit Domo

Domo dataflows can lag. Improvado MCP monitors your marketing data in real time and alerts your AI agent the moment something needs attention.

Example prompts

"Alert if any campaign's CPA spikes 30%+ vs 7-day average"

Manual → auto

"Monday 9am: cross-channel spend vs budget summary"

2 hrs → auto

"Flag if Meta or Google stops reporting for 6+ hours"

Manual → auto

Alerts sent to Slack, email, or your AI agent

Full cycle

The Full Marketing Loop: Read → Decide → Act → Monitor

Your AI agent doesn't just surface data — it acts. Adjust pricing, update product descriptions, manage inventory, apply discounts — all through natural language. The MCP server translates intent into API operations.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Ideate

Launch

Measure

Analyze

Report

Iterate

One conversation. All six phases. Every platform.

The daily grind

Common problems. Direct answers.

Challenge 1

Marketing Data in Domo Is Always One Step Behind

The problem

Domo dataflows run on a schedule. By the time marketing data lands in a card, it's hours old. Campaign decisions get made on stale data because nobody checks if the dataflow actually ran successfully.

How MCP solves it

Improvado MCP gives your AI agent access to live marketing data from 1,000+ platforms. No dataflow delays, no stale cards — current numbers on demand.

Try asking

What's today's spend across all channels — live, not from yesterday's dataflow?

Answer in seconds

All data sources, one query

Challenge 2

Comparing Channels Requires Custom Domo Dataflows

The problem

Google Ads, Meta, and LinkedIn use different field names and attribution models. Building a unified cross-channel view in Domo means custom dataflows, manual field mapping, and constant maintenance. One API change can break the whole pipeline.

How MCP solves it

Improvado normalizes marketing data from 1,000+ platforms into one model. Your AI agent queries across all channels with consistent definitions — no custom dataflows needed.

Try asking

Compare ROAS across Google Ads, Meta, and LinkedIn for Q1

Full detail preserved

No data loss on export

Challenge 3

Every New Marketing Question Needs a New Card

The problem

Stakeholders need marketing answers fast. But in Domo, every new question requires a dataset, a card, and often a custom dataflow. Simple questions like 'what's our CPL by geo' become multi-day projects.

How MCP solves it

Improvado MCP gives your AI agent instant access to harmonized data. Ask in plain English, get answers in seconds — no cards, no dataflows, no analyst queues.

Try asking

What's my CPL by state for branded Google Ads campaigns?

Unified data model

Compare anything side by side

👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Each role asks in natural language — the MCP server handles the complexity (rate limits, auth, schema normalization, governance) behind the scenes.

Agency CEO

Portfolio health. Client risk. Revenue signals.

Media Strategist

70% strategy, not 70% ops. Auto campaign QA.

Marketing Analyst

Zero wrangling. Cross-platform. AI narratives.

Account Manager

QBR decks auto-generated. Call prep in 30s.

Creative Director

Performance-to-brief. Predict winners before spend.

FAQ

Common questions

How is Improvado MCP different from using Domo for marketing data?

Domo requires building datasets, dataflows, and cards for each marketing question. Improvado MCP gives your AI agent instant access to harmonized data from 1,000+ marketing platforms — in plain English, no Domo skills needed.

Does Improvado replace Domo?

Not for general BI. Improvado MCP replaces the need to build Domo cards for marketing analytics specifically. Campaign data from all your ad platforms is already harmonized and queryable by AI.

What marketing platforms does Improvado connect to?

1,000+ platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major marketing platform.

Which AI tools work with Improvado MCP?

Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, and custom AI applications.

Can the AI agent take actions on ad platforms?

Yes. Pause campaigns, adjust budgets, launch ads — with governance controls and audit logging. SOC 2 Type II certified.

How quickly can I start?

Under 60 seconds. Connect Improvado MCP to your AI agent and start querying marketing data from 1,000+ platforms.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II GDPR 500+ Platforms