Merge GoCardless and Hubspot data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
GoCardless is a payment platform specializing in direct debit solutions that enable businesses to collect recurring payments efficiently across multiple countries. It supports automated bank-to-bank transactions with features like instant payment notifications, customizable payment schedules, and seamless integration with accounting software such as Xero and QuickBooks. With 64% of marketers lacking tools to measure true ROI, GoCardless' transparent transaction reporting offers critical insights into payment statuses and customer behavior, aiding financial forecasting and cash flow management.
By integrating GoCardless with Improvado, companies can significantly enhance their data analysis capabilities. This integration consolidates payment data with marketing and sales metrics, increasing analytical productivity by 2-3× and allowing teams to identify trends and optimize campaigns more precisely. Such a data-driven approach addresses the common industry challenge of incomplete ROI measurement, enabling smarter budget allocation and improved decision-making across departments.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers more efficiently. It streamlines lead management, automates marketing workflows, and provides detailed analytics to improve decision-making and increase revenue.
By centralizing customer data and interactions, HubSpot enhances team collaboration and customer experience. Integrated with Improvado, it handles unlimited data volumes with sub-second loading times, ensuring fast and reliable reporting for data-driven growth.
The GoCardless + HubSpot dashboard integrates payment and marketing data in one place, offering clear insights into customer behavior and campaign performance. It enables teams to track recurring payments alongside marketing metrics without switching platforms, improving decision-making efficiency. Users report 40-65% lower marketing analytics costs by consolidating reports and reducing manual data handling.
To set up the integration, connect your GoCardless account with HubSpot via the API credentials in your HubSpot dashboard, then configure payment workflows; Improvado can simplify this process by automating data flows between both platforms.
The integration streamlines recurring payment collections and enhances customer management by syncing payment data directly into HubSpot, enabling better tracking of subscription statuses and customer interactions.
Payment transactions and customer details are synced in near real-time using webhooks and API calls, ensuring HubSpot records reflect the latest payment statuses; Improvado can further enhance this by integrating data from multiple sources for comprehensive analytics.
Yes, HubSpot workflows can be configured to automate invoicing reminders and payment follow-ups based on GoCardless payment data, reducing manual efforts and improving cash flow management.
Improvado aggregates and normalizes data from both