See all your Twitter insights and data flow in Excel Power Query. Real-time data.
ExploreImprovado is an ETL platform that extracts data from Twitter, transforms it, and seamlessly loads the results to Excel Power Query. Speed up your decision-making processes and quickly implement optimizations without wasting time crunching the data.
Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.
With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.
Power Query is a great Excel add-in that you can use for data discovery, combining data coming from multiple sources and reshaping your Ads data. It is an add-in that was introduced in MS Excel 2013 by Microsoft. When you get your data from a file, an external data source, or a data dump/import it comes into MS Excel in a messy and unworkable format. Excel Power Query is a great way to access, clean and transform all that messy data and then display it in a way that MS Excel prefers and can work with. Power Query also allows you to search and discover valuable data across the enterprise or from several public data sources that are available online and from a variety of other data sources.
Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including: