Connect StackAdapt to Looker to Eliminate Human Error

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What is StackAdapt?

StackAdapt is a leading programmatic advertising platform that helps enterprise companies reach their target audience through native, display, and video ads. By leveraging machine learning and real-time bidding, StackAdapt optimizes ad campaigns to maximize performance and ROI. Enterprise companies benefit from StackAdapt's advanced targeting capabilities, robust analytics, and seamless integration with other marketing tools.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that enables enterprise companies to explore, analyze, and share insights from their data. With its user-friendly interface and robust data modeling capabilities, Looker helps organizations make data-driven decisions and drive growth. Companies benefit from Looker's customizable dashboards, advanced analytics features, and seamless integration with various data sources and platforms.

Connecting StackAdapt to Looker

There are several methods to connect StackAdapt to Looker:

  • Manually exporting data from StackAdapt and importing it into Looker, which can be time-consuming and prone to errors.
  • Utilizing a third-party data connector for Looker StackAdapt, which may require additional management and maintenance.
  • Developing a custom integration between StackAdapt and Looker, which can be costly and may require in-depth technical knowledge.
  • Using Improvado for a seamless, scalable, and efficient solution to load data from StackAdapt to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting StackAdapt to Looker with Improvado

Improvado is the best solution to connect StackAdapt to Looker for several reasons:

  • Improvado offers a complete data pipeline, from data extraction to visualization, ensuring a seamless integration between StackAdapt and Looker.
  • No coding skills are required to set up the integration, making it accessible to marketing and analytics teams without extensive technical expertise.
  • Improvado allows you to extract a wide range of metrics and dimensions from StackAdapt, providing comprehensive and customizable reporting capabilities in Looker.
  • By using Improvado, you can centralize your marketing and sales data, enabling more accurate and efficient data analysis.
  • Improvado's customer support team is always available to help you with any challenges you may face during the integration process.

Summary of connection StackAdapt to Looker

In summary, connecting StackAdapt and Looker through Improvado is the most efficient and effective way to visualize and analyze your marketing data. Improvado offers a scalable, customizable solution that can handle large volumes of data, ensuring high-quality insights for your organization. By centralizing your marketing and sales data with Improvado, you can make data-driven decisions more efficiently and effectively. To learn more about how Improvado can help you connect StackAdapt to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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