Connect Quantcast to Excel Power Query to Get Analysis-Ready Data

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What is Quantcast?

Quantcast is a powerful marketing analytics platform that helps large enterprises gain actionable insights into audience behavior and campaign performance. By leveraging real-time data and advanced machine learning algorithms, Quantcast enables businesses to better understand their customers, optimize ad targeting, and measure the effectiveness of their marketing efforts. Companies with over 2,500 in headcount and over $1B in annual revenue benefit from Quantcast's ability to analyze massive amounts of data and provide accurate, granular insights that drive smarter decision-making.

What is Excel Power Query?

Excel Power Query is an advanced data analysis and manipulation tool for Microsoft Excel that allows enterprises to connect, combine, and transform data from various sources. This powerful feature helps organizations streamline data preparation and analysis tasks, enabling them to make data-driven decisions faster. Excel Power Query is particularly useful for large enterprises with complex data sets, as it offers a wide range of data transformation and cleansing capabilities, making it easier to generate accurate, up-to-date reports and dashboards.

Connecting Quantcast to Excel Power Query

Connecting Quantcast to Excel Power Query can be approached in several ways, such as:

  • Manually exporting Quantcast data as CSV or Excel files and importing them into Excel Power Query
  • Using a third-party data connector for Excel Power Query Quantcast, which automates the data import process and ensures data consistency
  • Developing a custom solution to extract data from Quantcast API and load it into Excel Power Query, providing more control over the data synchronization and transformation process
  • Utilizing Improvado, a comprehensive marketing analytics platform that simplifies the entire process of connecting Quantcast to Excel Power Query, from data extraction to load, transformation, and visualization

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Quantcast to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Quantcast to Excel Power Query for several reasons:

  • It offers seamless integration with both Quantcast and Excel Power Query, eliminating the need for manual data exports or custom development
  • Improvado provides a wide range of pre-built metrics and dimensions that can be automatically extracted from Quantcast, ensuring you have access to the most relevant data for your analysis
  • The platform is built with scalability in mind, allowing it to handle large volumes of data and accommodate the needs of large enterprises
  • Improvado offers unparalleled customization capabilities, enabling you to tailor the data transformation and normalization process to your specific requirements
  • High-quality customer support ensures you have the assistance you need to successfully connect Quantcast to Excel Power Query and address any issues that may arise

Summary of connection Quantcast to Excel Power Query

In summary, connecting Quantcast to Excel Power Query can be achieved through various methods, including manual exports, third-party connectors, or custom development. However, Improvado emerges as the best solution, thanks to its seamless integration, scalability, customization, and high-quality customer support. The platform enables businesses to centralize marketing and sales data, process large volumes of data, and effectively visualize Quantcast data within Excel Power Query. To learn more about how Improvado can help you connect Quantcast to Excel Power Query, book a call with one of their experts.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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