Connect CallTrackingMetrics to Sisense Without SQL

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful call tracking and analytics platform designed for enterprise companies. It allows businesses to track, analyze, and optimize their marketing efforts by providing insights into call performance, customer behavior, and advertising ROI. With CallTrackingMetrics, enterprises can identify which marketing channels are driving phone calls, measure the success of campaigns, and make data-driven decisions to improve overall marketing efficiency.

What is Sisense?

Sisense is a leading business intelligence (BI) and data visualization platform that enables enterprises to uncover insights from their data. With its powerful and intuitive interface, Sisense allows users to easily create interactive dashboards, analyze data, and share insights across the organization. By consolidating data from multiple sources, Sisense enables businesses to make better-informed decisions, streamline processes, and ultimately drive growth.

Connecting CallTrackingMetrics to Sisense

Connecting CallTrackingMetrics to Sisense can be achieved through various methods:

  • Using the out-of-the-box CallTrackingMetrics Sisense connector, which simplifies the integration process and allows users to visualize CallTrackingMetrics data in Sisense directly.
  • Exporting data from CallTrackingMetrics and importing it into Sisense using CSV or Excel files. This method may require additional data transformation to ensure compatibility with Sisense.
  • Utilizing a third-party data connector for Sisense CallTrackingMetrics integration, which streamlines the process of extracting, transforming, and loading data from CallTrackingMetrics to Sisense.
  • Developing a custom data connector using CallTrackingMetrics and Sisense APIs to sync data between the two platforms. This method requires technical expertise and resources for ongoing maintenance.
  • Choosing Improvado as an alternative to other methods, which provides an efficient and scalable solution for connecting CallTrackingMetrics to Sisense.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallTrackingMetrics to Sisense with Improvado

Improvado is the ideal solution for connecting CallTrackingMetrics to Sisense due to its comprehensive data pipeline capabilities. With Improvado, enterprises can seamlessly extract data from CallTrackingMetrics, transform it to meet Sisense requirements, and load it into the BI platform. The Improvado data extraction and load process simplifies the integration and ensures that data is always up-to-date and accurate.

Improvado provides an extensive data dictionary that includes all the metrics and dimensions that can be automatically extracted from CallTrackingMetrics. This allows businesses to easily analyze and visualize their call tracking data in Sisense, without manual intervention or custom development.

By choosing Improvado, enterprises benefit from high-quality customer support and a dedicated team of experts, ensuring a smooth and efficient integration process. Additionally, Improvado offers customization options that allow businesses to tailor their data pipeline to meet their unique needs.

Summary of connection CallTrackingMetrics to Sisense

In summary, connecting CallTrackingMetrics and Sisense is a crucial step for enterprises looking to gain valuable insights from their call tracking data. By leveraging Improvado's advanced marketing analytics platform, businesses can easily integrate CallTrackingMetrics with Sisense and unlock the full potential of their data. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the optimal solution for centralizing marketing and sales data in Sisense.

Take the first step towards data-driven decision-making and book a call with an Improvado expert today.

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