Connect CallTrackingMetrics to Grafana to Streamline Marketing Analytics

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What is CallTrackingMetrics?

CallTrackingMetrics is a comprehensive call tracking and contact center solution designed for enterprise companies. It helps businesses track, manage, and analyze phone call data from various marketing campaigns, providing valuable insights and improving overall marketing performance. By using CallTrackingMetrics, companies can optimize their advertising efforts, increase conversions, and enhance customer experience.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform used by enterprises to create interactive and customizable dashboards for various data sources. It allows users to analyze and understand complex data sets through visually appealing and easy-to-understand graphs, charts, and alerts. Grafana is highly flexible and supports a wide range of data sources, making it an ideal choice for businesses looking to gain actionable insights from their data.

Connecting CallTrackingMetrics to Grafana

Connecting CallTrackingMetrics to Grafana can be achieved through several methods:

  • Using an API: CallTrackingMetrics provides an API that can be used to extract data from your account and import it into Grafana. This will require some technical knowledge and understanding of the API documentation.
  • Building a custom data connector: You can develop a custom data connector for Grafana using the Grafana Data Source Plugin SDK. This will require programming skills and knowledge of Grafana's platform.
  • Using an existing data connector: There are third-party data connectors available for Grafana that support CallTrackingMetrics. You can search for and install one of these connectors to sync your data between the two platforms.
  • Using a data integration platform: A data integration platform like Improvado can help you extract and load data from CallTrackingMetrics to Grafana with ease. This method simplifies the process and reduces the need for technical expertise.

Choosing to use Improvado for connecting CallTrackingMetrics to Grafana offers several advantages over other methods:

  • Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from CallTrackingMetrics, saving you time and effort.
  • The platform handles the entire data pipeline, from extraction to transformation and normalization, ensuring that your data is ready for visualization in Grafana.
  • Improvado offers excellent customer support and assistance throughout the data integration process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallTrackingMetrics to Grafana with Improvado

Improvado is the best solution for connecting CallTrackingMetrics to Grafana because it simplifies the entire process and ensures the accuracy and quality of your data. The platform is specifically designed for large enterprises, making it an ideal choice for companies with over 2,500 in headcount and over $1B in annual revenue.

By using Improvado, you can easily centralize your marketing and sales data, visualize it in Grafana, and gain valuable insights that drive business growth. The platform is highly scalable and customizable, allowing you to process large volumes of data without compromising on performance. Additionally, Improvado's top-notch customer support ensures that you have the help you need throughout the data integration process.

Summary of connection CallTrackingMetrics to Grafana

In summary, connecting CallTrackingMetrics and Grafana is a powerful way to visualize and analyze your marketing data, driving better decision-making and improved marketing performance. Improvado offers a scalable, customizable, and reliable solution for connecting these platforms, handling large volumes of data with ease. By choosing Improvado, you not only benefit from the platform's advanced capabilities but also from their high-quality customer support, ensuring a seamless data integration experience. To learn more about how Improvado can help you, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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