Connect CallTrackingMetrics to Google Sheets for Real-Time Data Flow

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful analytics platform that helps enterprises gain insights into their marketing efforts by tracking phone calls, measuring advertising performance, and optimizing marketing campaigns. By using CallTrackingMetrics, companies can attribute phone calls to specific marketing channels, identify high-performing campaigns, and enhance customer experiences, ultimately leading to improved ROI for marketing investments.

What is Google Sheets?

Google Sheets is a versatile, cloud-based spreadsheet application that enables enterprises to create, edit, and share real-time data with their teams. Its seamless collaboration features and integration capabilities make it the go-to choice for businesses looking to streamline their workflows and gain insights from their data. With Google Sheets, companies can analyze data, create custom reports, and automate their processes, all within a secure and user-friendly platform.

Connecting CallTrackingMetrics to Google Sheets

There are several ways to connect CallTrackingMetrics to Google Sheets:

  • Manually export and import data between CallTrackingMetrics and Google Sheets. This method requires downloading data from CallTrackingMetrics as a CSV file and uploading it to Google Sheets. While this method can work for smaller data sets, it can be time-consuming and prone to errors, especially for larger enterprises.
  • Use a third-party tool or integration to link CallTrackingMetrics with Google Sheets. Several data connectors are available that can help synchronize data between the two platforms, automating the process of importing and exporting data.
  • Create a custom script using the CallTrackingMetrics API and Google Sheets API to programmatically transfer data between the two platforms. This method requires coding knowledge and can be complex, but it allows for more flexibility in terms of data manipulation and reporting.
  • Utilize Improvado's advanced marketing analytics platform, which simplifies the process of connecting CallTrackingMetrics to Google Sheets. Improvado provides seamless data extraction and load capabilities, making it the ideal solution for enterprise companies looking to optimize their marketing data analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting CallTrackingMetrics to Google Sheets with Improvado

Connecting CallTrackingMetrics to Google Sheets with Improvado provides a host of benefits for enterprise companies:

  • Improvado's platform offers an intuitive interface, enabling users to easily connect and sync CallTrackingMetrics data with Google Sheets, without the need for complex coding or manual imports.
  • Improvado's robust metrics and dimensions library ensures that all relevant data from CallTrackingMetrics is automatically extracted and available in Google Sheets for analysis and visualization.
  • With Improvado, companies can centralize their marketing and sales data, making it easy to analyze and visualize CallTrackingMetrics data alongside data from other sources in Google Sheets.

Overall, Improvado offers an unparalleled solution for connecting CallTrackingMetrics to Google Sheets, saving time and resources for enterprise businesses.

Summary of connection CallTrackingMetrics to Google Sheets

In summary, connecting CallTrackingMetrics to Google Sheets is an essential step for enterprise companies looking to optimize their marketing data analysis and visualization. With Improvado's advanced marketing analytics platform, businesses can easily sync CallTrackingMetrics data with Google Sheets and benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data in a centralized platform. To learn more about how Improvado can help your business connect CallTrackingMetrics with Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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