Pros and Cons of Improvado: Complete Review

What follows, is an Improvado review from the people who know Improvado best and how it compares to alternatives and competitors.

Improvado

What is Improvado?

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Who should use Improvado?

The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture.

This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it.

You can choose to view your data inside the Improvado dashboard or you have the freedom to extract your data and download it, send it to a data warehouse, or visualize it in the BI tool of your choice, like Tableau or Looker.

Pros:

Full support with a customer service rep included
Marketing integrations are deep and granular, so you can see data at the keyword or ad level
Ability to create custom metrics and map data across platforms
Great for brands managing spend across multiple digital marketing channels
Great for ad agencies managing campaigns for multiple clients
View ad creative images from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
Both marketers and developers love that this turnkey solution does not require engineering support to build and maintain APIs, yet it can handle complex data types at scale.
Aggregate all your marketing data into one place, in real time.
Reduce manual reporting time by 90%.
No developers needed.
Plug and play
Completely customizable and will build out any custom integration

Cons:

Some of the more granular features can be a bit complicated, but support is great about walking users through them.
In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing:

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Integrations

Improvado has 150+ Integrations such as Facebook, Google, Linkedin, and Salesforce, and visualization tools such as Tableau and Looker. View the complete list here.

Don’t see what you need? They will build out custom integrations for any data source you request.