Ivo Petrovic
AI Content Strategist at Improvado
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MarTechGPT-5.6 Sol vs Terra vs Luna: Which Tier Fits Marketing Work
GPT-5.6 Sol, Terra and Luna explained for marketing teams: what each tier is for, verified API pricing as of August 2026, a cost-per-task table, and a decision tree for reporting, analysis, content, and agents.
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MarTechAI Overviews and Organic CTR: A First-Party Measurement Across 2,900 Pages
Search Console has no AI Overview filter. Here is how we measured the footprint anyway across a 2,900-URL property: 72 percent of named impressions now earn zero clicks, and the queries that hold rank are the long ones.
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MarTechHow Long Does Improvado Actually Take to Set Up?
A straight answer on Improvado setup time and time to value, sourced from the actual connection flow, docs, and published customer outcomes, not a demo script.
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MarTechWhat Is Claude Fable 5? The Mythos-Class Model, Explained for Marketing Teams
Claude Fable 5 explained for marketing teams: what the Mythos class is, Fable 5 vs Opus 5, real pricing and access as of August 2026, the safety fallback, and when the upgrade is worth it.