Ivo Petrovic
AI Content Strategist at Improvado
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MarTechWhat Is the Improvado MCP Server and Which Systems Does It Reach
The Improvado MCP server lets Claude, ChatGPT or Cursor read, write and monitor your systems. Which 186 systems it reaches, how auth works, real use cases.
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MarTechOpenAI DevDay 2026: What the Announcements Mean for Marketing Analytics Teams
What OpenAI announced at DevDay 2026 on September 29, and what dots, GPT-6.1 Sol pricing, the Agents API and MCP Events change for marketing analytics.
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AnalyticsAmazon unBoxed 2026: What Changed for Retail Media Metrics
What Amazon announced at unBoxed 2026 and what it changes for retail media measurement - Amazon Ads Agent, Full-Funnel Campaigns, DVA+ and Long-Term Sales.
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PerformanceiOS 27 Link Tracking Protection and Click IDs: What Gets Stripped, Where, and How to Keep Attribution Honest
iOS 27 brought no documented Link Tracking Protection change. What Apple documents it strips, where, and how to keep paid attribution honest when click IDs go missing.
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AIHow to Measure AI Search Visibility: A Complete Guide for 2026
Measure AI search visibility across ChatGPT, Perplexity, and Google AI Overviews with a working framework and real, sourced numbers.
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AIGPT-6 Astra vs Claude Fable 5.1 (and Mythos 5.1): Which AI Should You Actually Use, What It Costs, and What Happens Next
GPT-6 Astra vs Claude Fable 5.1 and Mythos 5.1: who wins on writing, coding, research and daily tasks, what each costs, the safety drama, what comes next.
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MarTechGPT-5.6 Sol vs Terra vs Luna: Which Tier Fits Marketing Work
GPT-5.6 Sol, Terra and Luna explained for marketing teams: what each tier is for, verified API pricing as of August 2026, a cost-per-task table, and a decision tree for reporting, analysis, content, and agents.
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MarTechAI Overviews and Organic CTR: A First-Party Measurement Across 2,900 Pages
Search Console has no AI Overview filter. Here is how we measured the footprint anyway across a 2,900-URL property: 72 percent of named impressions now earn zero clicks, and the queries that hold rank are the long ones.
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MarTechHow Long Does Improvado Actually Take to Set Up?
A straight answer on Improvado setup time and time to value, sourced from the actual connection flow, docs, and published customer outcomes, not a demo script.
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MarTechWhat Is Claude Fable 5? The Mythos-Class Model, Explained for Marketing Teams
Claude Fable 5 explained for marketing teams: what the Mythos class is, Fable 5 vs Opus 5, real pricing and access as of August 2026, the safety fallback, and when the upgrade is worth it.
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MarTechBest AI Agents for Marketing Analytics in 2026
A practical comparison of AI agents for marketing analytics - ThoughtSpot Spotter, Zenlytic, Databricks Genie, Cortex Analyst, and more - and why the data layer underneath decides if any of them are trustworthy.