Headline numbers
Four numbers frame the read
Every figure is a count taken from the Meta Ad Library on 13 Oct 2026. Library totals move between page loads, so each number is approximate. None of them is a performance figure: the library publishes no impressions, spend or click data for US ads.
Freshness and messages
How new the live ads are
- Started in the last 7 days
- 22 of 216
- Started in the last 30 days
- 87 of 216
- Distinct primary texts
- 152
- Distinct headlines
- 133
What the read shows
- 24% of the live cards are video, 63% static image, 12% carousel.
- 22 of 216 live cards (10%) show a start date in the last 7 days; 87 (40%) in the last 30.
- One primary text runs on 11 of 216 cards (5%): “In acute cancers, every hour matters. Learn how timely genomic results inform clinical decisions.”
- 152 distinct primary texts and 133 distinct headlines across 216 live cards, pointing to 103 landing pages.
- The longest-running live ad started on Jan 5, 2026 and is still running after 281 days.
- On Google, 4000+ creatives were shown in the US in the 30 days to 2026-10-02; of the newest 40: 32 text, 7 image, 1 video.
Formats
24% video, 63% static image
Google, Ads Transparency Center, US, 2 Oct 2026: 4000 to 5000 creatives shown in the 30 days to 2 Oct 2026; of the newest 40: 32 text, 7 image, 1 video.
Longest-running ads
The three longest-running live ads
An ad that has run longest is the one its owner has not replaced. The library does not say why, and it shows no results for US ads.
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Method and limits
Method and limits
- Source: Meta Ad Library, US, active ads, advertiser page view, read on 13 Oct 2026. The library header showed ~220 results; 216 cards were loaded and counted.
- Start dates are the dates the library prints for each ad. Counts of recent starts describe this one read, not a trend.
- The library publishes no impressions, spend, clicks or conversions for US ads. No performance is claimed here.
- Formats and call-to-action labels are read from the cards as shown. Numbers are approximate and move between page loads.
- "What our clients saw" blocks come from Improvado customers and from marketers on Improvado sales and customer calls, October 2025 to September 2026. Names are removed except where the customer's story is published; role and industry are kept. They describe those teams, not Thermo Fisher Scientific.
Independent analysis by Improvado based on public ad library views. Company names, marks and ad creative belong to their respective owners and are quoted for research and commentary.
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