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Creative analysis · American Express · 13 Oct 2026 Ad Library read

American Express: a creative analysis of 301 live Meta ads

This is the analysis Improvado builds for brands and agencies running 50+ creatives. Below is the one for this brand, read from the public ad libraries. Want the same for your own ads? One email.

Meta, US
301 live ads read
Captured
13 Oct 2026
Reader
Paid media + creative
01

Headline numbers

Dated public counts

Four numbers frame the read

Every figure is a count taken from the Meta Ad Library on 13 Oct 2026. Library totals move between page loads, so each number is approximate. None of them is a performance figure: the library publishes no impressions, spend or click data for US ads.

301 live Meta ads read, US delivery Meta Ad Library, advertiser page view, 13 Oct 2026 (header: ~400 results)
38% of the cards are video 114 video, 187 image, 0 carousel
17 landing pages behind the live ads Distinct destination URLs on the loaded cards
Learn more top call to action, on 293 of 301 cards Learn more 293
02

Freshness and messages

Start dates and primary texts

How new the live ads are

Started in the last 7 days
24 of 301
Started in the last 30 days
129 of 301
Distinct primary texts
77
Distinct headlines
54

What the read shows

  • 38% of the live cards are video, 62% static image, 0% carousel.
  • 24 of 301 live cards (8%) show a start date in the last 7 days; 129 (43%) in the last 30.
  • One primary text runs on 46 of 301 cards (15%): “AMERICANEXPRESS.COM”
  • 77 distinct primary texts and 54 distinct headlines across 301 live cards, pointing to 17 landing pages.
  • The longest-running live ad started on Aug 17, 2026 and is still running after 57 days.
  • No carousel detected among 301 live cards.
  • On Google, 4000+ creatives were shown in the US in the 30 days to 2026-10-02; of the newest 40: 24 text, 7 image, 9 video.
03

Formats

Format mix, Meta US view

38% video, 62% static image

Video
114 of 301
Image
187 of 301

Google, Ads Transparency Center, US, 1 Oct 2026: 4000 to 5000 creatives shown in the 30 days to 2 Oct 2026; of the newest 40: 24 text, 7 image, 9 video.

04

Longest-running ads

Still live at capture

The three longest-running live ads

An ad that has run longest is the one its owner has not replaced. The library does not say why, and it shows no results for US ads.

  1. Started 17 Aug 2026 · 57 days · video

    AMERICANEXPRESS.COM

  2. Started 17 Aug 2026 · 57 days · video

    Platinum Card®

    Get more from travel, dining, and entertainment.

  3. Started 17 Aug 2026 · 57 days · image

    AMERICANEXPRESS.COM

05

Method and limits

How the numbers were taken

Method and limits

  • Source: Meta Ad Library, US, active ads, advertiser page view, read on 13 Oct 2026. The library header showed ~400 results; 301 cards were loaded and counted.
  • Start dates are the dates the library prints for each ad. Counts of recent starts describe this one read, not a trend.
  • The library publishes no impressions, spend, clicks or conversions for US ads. No performance is claimed here.
  • Formats and call-to-action labels are read from the cards as shown. Numbers are approximate and move between page loads.
  • "What our clients saw" blocks come from Improvado customers and from marketers on Improvado sales and customer calls, October 2025 to September 2026. Names are removed except where the customer's story is published; role and industry are kept. They describe those teams, not American Express.

Independent analysis by Improvado based on public ad library views. Company names, marks and ad creative belong to their respective owners and are quoted for research and commentary.

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