Data sources
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Short.io

Short.io Data Integration | Link Performance Tracking

Pull click data, link analytics, and traffic metrics from Short.io. Monitor URL performance and attribution in centralized dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Short.io to your data warehouse

Improvado connects directly to Short.io's API to extract link performance data, click analytics, and campaign metrics. The integration pulls data on link clicks, geographic distribution, device types, and conversion tracking automatically. Data refreshes run on your schedule - hourly, daily, or custom intervals. No manual exports or CSV uploads required.

Short.io Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Short.io + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified link analytics across all platforms

Short.io data flows into Improvado's Marketing Common Data Model alongside your other marketing platforms. Click metrics align with campaign data from Facebook Ads, Google Ads, and email platforms using standardized field names. You can analyze link performance across channels, compare short link effectiveness by traffic source, and calculate true ROI. All data appears in your warehouse with consistent naming and formatting.

Use Cases

What users ask their Short.io integration

Cross-channel
Compare short link performance across email, social media, and paid advertising campaigns.
6 hrs → 10 min
Budget optimization
Track conversion rates by geographic region to optimize budget allocation.
4 hrs → auto
Executive reporting
Build executive dashboards showing link engagement metrics alongside revenue data.
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Short.io metrics does Improvado extract?
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Improvado extracts link clicks, unique visitors, geographic data, device types, referrer information, and conversion tracking metrics. The integration also pulls campaign tags, link creation dates, and custom domain performance data.
How often does Short.io data refresh in my warehouse?
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You can set data refresh schedules from hourly to daily or custom intervals. Most customers refresh Short.io data every 6-12 hours to balance data freshness with API rate limits.
Can I combine Short.io data with other marketing platforms?
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Yes, Improvado normalizes Short.io data alongside 500+ other marketing platforms using the Marketing Common Data Model. You can analyze link performance with campaign data from Google Ads, Facebook, email platforms, and more in unified dashboards.
Does the integration work with Short.io custom domains?
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Yes, Improvado extracts data from all Short.io links including those using custom branded domains. The integration pulls performance metrics regardless of which domain configuration you use.
What destinations can I send Short.io data to?
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Improvado loads Short.io data into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also send data directly to Tableau, Power BI, Looker, and 50+ BI tools.
How long does Short.io integration setup take?
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Initial setup takes 1-2 hours including API authentication and field mapping. Historical data backfill depends on your account size but typically completes within 24 hours for most Short.io accounts.