Public APIs Integration for Custom Data Sources

Connect any REST API and let AI agents query custom data sources alongside marketing platforms—no coding required.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Public APIs

Show me the current API response times and error rates across all endpoints for the last 24 hours.

Your public APIs handled 2.4M requests in the last 24 hours. Average response time is 127ms, with a 99.94% success rate. The /v2/users endpoint shows elevated latency at 340ms.

Alert me if the /v2/users endpoint response time exceeds 500ms or error rate goes above 1%.

Monitor configured. I'll notify you immediately if either threshold is crossed and provide request distribution analysis.

Trusted by data-driven teams

1,000+

Integrations

200+

Public APIs Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect any public API automatically

Improvado connects to any REST API to extract data automatically, whether it's a custom internal API or third-party public service. Configure authentication, endpoints, and data mapping through our interface without coding. The integration handles rate limiting, error handling, and data validation automatically. Schedule extractions to keep your API data current across all sources.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Public APIs API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Public APIs through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Normalize custom API data with marketing platforms

Improvado's Marketing Common Data Model transforms custom API data into standardized formats alongside your existing marketing platforms. Map API fields to common schemas, combine disparate data sources, and create unified analytics views. Your custom API data flows into the same warehouse as Google Ads, Salesforce, and 500+ other pre-built connectors.

[VERIFY] Public APIs (generic) · OAuth/API key · user-configured · full refresh

Schema Overview

Data objects and fields Improvado extracts from Public APIs

Object	Fields
[VERIFY] Custom Endpoint	user-defined fields vary by API
[VERIFY] Response	string number boolean array object
[VERIFY] Metadata	endpoint method status_code

How it works

From connection to autonomous action in three steps

Connect

Connect your API management platform via API key or OAuth. The agent authenticates with read and write permissions to access endpoint configurations, usage metrics, and rate limit controls.

Ask

Ask questions like 'Which endpoints are approaching rate limits?' or 'Show me API usage by client application for the last week' or 'What's the P95 latency for authentication endpoints?'

Act

The agent adjusts rate limits, updates endpoint throttling rules, configures alert thresholds, generates API keys for new clients, and modifies authentication policies based on usage patterns.

Use Cases

What teams ask their AI agent about Public APIs

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Combine proprietary data APIs with marketing platforms for complete attribution

Your AI agent analyzes Public APIs data and delivers actionable insights — automatically, in seconds.

12 hrs → 30 min

Improvado Agent Cross-channel

Automate competitor data collection from public APIs for market analysis

Your AI agent analyzes Public APIs data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Build executive dashboards combining internal APIs with external marketing data

Your AI agent analyzes Public APIs data and delivers actionable insights — automatically, in seconds.

8 hrs → 20 min

AI Agent Access

Your agent doesn't just read APIs — it combines proprietary data with marketing

Read

The agent reads endpoint performance metrics, request volumes, error rates, response times, rate limit utilization, client authentication logs, API version adoption, payload sizes, and geographic request distribution.

Write

The agent updates rate limits, modifies throttling policies, generates and revokes API keys, adjusts endpoint configurations, updates CORS policies, and implements IP whitelisting rules.

Monitor

The agent monitors error rate spikes, latency degradation, rate limit breaches, authentication failures, unusual traffic patterns, endpoint deprecation timelines, and API version migration progress.

AI agents query any configured REST endpoint, from internal tools to third-party services, using natural language. They can pull competitor data, combine proprietary metrics with ad spend, and build attribution models across custom and standard sources. The agent handles authentication, rate limits, and data validation while answering complex cross-platform questions.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Public APIs

You

Which API endpoints have the highest error rates today?

Endpoint Performance

Endpoint	Requests	Error Rate
/v2/shipments/track	847K	0.89%
/v2/warehouse/inventory	623K	0.34%
/v1/orders/status	512K	0.21%
/v2/carriers/rates	289K	0.18%
/v2/customers/auth	134K	0.09%

5 endpoints · 2.4M requests · 99.94% avg success rate

You

Increase rate limit for /v2/shipments/track to 2000 requests per minute

Rate limit updated

New limit: 2000 req/min

Destinations

Send Public APIs data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Public APIs as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What types of APIs can Improvado connect to?

Improvado supports REST APIs, GraphQL endpoints, and webhook data sources. We handle various authentication methods including API keys, OAuth, and bearer tokens. Both JSON and XML response formats are supported.

How do I set up a custom API integration?

Configure API endpoints, authentication, and field mapping through Improvado's interface. Our team can help with complex APIs or custom transformations. Setup typically takes 1-2 weeks depending on API complexity and data requirements.

Does Improvado handle API rate limits?

Yes, Improvado automatically manages API rate limits, retries failed requests, and handles authentication refresh. We optimize request timing to maximize data extraction while respecting API provider limits.

Can I transform API data during extraction?

Absolutely. Improvado provides data transformation tools to clean, normalize, and restructure API data. Map custom fields to standard schemas, apply calculations, and combine multiple API endpoints into unified datasets.

What destinations support custom API data?

Custom API data flows to all supported destinations including BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. Data maintains the same reliability and security standards as pre-built connectors.

How reliable are custom API integrations?

Custom API integrations include the same monitoring, alerting, and error handling as our pre-built connectors. We provide SLA guarantees and 24/7 support for enterprise customers with critical API dependencies.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Public APIs today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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