Data sources
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Public APIs

Public APIs Integration for Custom Data Sources

Connect any REST API or public data source through Improvado's flexible integration framework. Transform custom data feeds into your warehouse alongside standard marketing and sales platforms.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect any public API automatically

Improvado connects to any REST API to extract data automatically, whether it's a custom internal API or third-party public service. Configure authentication, endpoints, and data mapping through our interface without coding. The integration handles rate limiting, error handling, and data validation automatically. Schedule extractions to keep your API data current across all sources.

Public APIs Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Public APIs + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Normalize custom API data with marketing platforms

Improvado's Marketing Common Data Model transforms custom API data into standardized formats alongside your existing marketing platforms. Map API fields to common schemas, combine disparate data sources, and create unified analytics views. Your custom API data flows into the same warehouse as Google Ads, Salesforce, and 500+ other pre-built connectors.

Use Cases

What users ask their Public APIs integration

Cross-channel
Combine proprietary data APIs with marketing platforms for complete attribution
12 hrs → 30 min
Budget optimization
Automate competitor data collection from public APIs for market analysis
Manual → auto
Executive reporting
Build executive dashboards combining internal APIs with external marketing data
8 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What types of APIs can Improvado connect to?
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Improvado supports REST APIs, GraphQL endpoints, and webhook data sources. We handle various authentication methods including API keys, OAuth, and bearer tokens. Both JSON and XML response formats are supported.
How do I set up a custom API integration?
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Configure API endpoints, authentication, and field mapping through Improvado's interface. Our team can help with complex APIs or custom transformations. Setup typically takes 1-2 weeks depending on API complexity and data requirements.
Does Improvado handle API rate limits?
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Yes, Improvado automatically manages API rate limits, retries failed requests, and handles authentication refresh. We optimize request timing to maximize data extraction while respecting API provider limits.
Can I transform API data during extraction?
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Absolutely. Improvado provides data transformation tools to clean, normalize, and restructure API data. Map custom fields to standard schemas, apply calculations, and combine multiple API endpoints into unified datasets.
What destinations support custom API data?
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Custom API data flows to all supported destinations including BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. Data maintains the same reliability and security standards as pre-built connectors.
How reliable are custom API integrations?
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Custom API integrations include the same monitoring, alerting, and error handling as our pre-built connectors. We provide SLA guarantees and 24/7 support for enterprise customers with critical API dependencies.