Public APIs Integration for Custom Data Sources
Connect any REST API or public data source through Improvado's flexible integration framework. Transform custom data feeds into your warehouse alongside standard marketing and sales platforms.
Top performer: Brand campaigns at 8.1x ROAS.
Connect any public API automatically
Improvado connects to any REST API to extract data automatically, whether it's a custom internal API or third-party public service. Configure authentication, endpoints, and data mapping through our interface without coding. The integration handles rate limiting, error handling, and data validation automatically. Schedule extractions to keep your API data current across all sources.
From connection to autonomous action in three steps
Connect
Authenticate Public APIs via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Public APIs performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Public APIs
This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Normalize custom API data with marketing platforms
Improvado's Marketing Common Data Model transforms custom API data into standardized formats alongside your existing marketing platforms. Map API fields to common schemas, combine disparate data sources, and create unified analytics views. Your custom API data flows into the same warehouse as Google Ads, Salesforce, and 500+ other pre-built connectors.
What teams ask their AI agent about Public APIs
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine proprietary data APIs with marketing platforms for complete attribution
Your AI agent analyzes Public APIs data and delivers actionable insights — automatically, in seconds.
Automate competitor data collection from public APIs for market analysis
Your AI agent analyzes Public APIs data and delivers actionable insights — automatically, in seconds.
Build executive dashboards combining internal APIs with external marketing data
Your AI agent analyzes Public APIs data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Public APIs — it acts on it
Read
Pull metrics, dimensions, and trends from Public APIs — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Public APIs through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Public APIs data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Public APIs as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Public APIs today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.