Performance Marketing Lab Integration | Growth Data Hub
Connect Performance Marketing Lab and let AI agents query test results, optimization recommendations, and performance analytics alongside your live campaign data.
Key Takeaways Connect Performance Marketing Lab integration
Improvado connects to Performance Marketing Lab's API to extract campaign testing data, performance analytics, and optimization metrics automatically. Your performance marketing data flows to BigQuery, Snowflake, or preferred BI tools without manual exports. Data refreshes run on schedule with complete test history access. Setup completes quickly with API authentication and destination configuration.
Unify performance data across all channels
Improvado's Marketing Common Data Model standardizes Performance Marketing Lab metrics with data from Google Ads, Facebook, TikTok, and 500+ platforms. Test results, conversion rates, and performance benchmarks align with campaign data in consistent formats. Compare lab-optimized campaigns against standard performance across all channels. Your team analyzes complete performance marketing effectiveness in unified dashboards.
Data objects and fields Improvado extracts from Performance Marketing Lab
| Object | Fields |
|---|---|
| Campaign | campaign_id spend impressions clicks conversions CPA ROAS status budget |
| Ad_Group | ad_group_id campaign_id bids impressions clicks CTR conversions status |
| Ad | ad_id ad_group_id format impressions clicks spend CTR conversion_rate |
| Keyword | keyword_id keyword_text match_type CPC impressions clicks quality_score conversions |
| Conversion | conversion_id campaign_id conversion_type value timestamp attribution_model |
From connection to autonomous action in three steps
Connect
Connect Performance Marketing Lab via OAuth or API key. Improvado syncs campaign data, conversion metrics, and attribution models in real-time, maintaining secure access to your multi-channel performance data.
Ask
Ask questions like 'Which Performance Marketing Lab experiments improved ROAS last week?' or 'Show me attribution path changes for our top converting campaigns.'
Act
The agent adjusts campaign budgets, pauses underperformers, duplicates winning experiments, and updates bid strategies directly in Performance Marketing Lab based on your performance thresholds.
What teams ask their AI agent about Performance Marketing Lab
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Performance Marketing Lab test results with live campaign performance across channels
Your AI agent analyzes Performance Marketing Lab data and delivers actionable insights — automatically, in seconds.
Track optimization recommendations impact on Google Ads and Facebook campaign performance
Your AI agent analyzes Performance Marketing Lab data and delivers actionable insights — automatically, in seconds.
Generate reports showing performance lab insights alongside actual campaign ROI and spend
Your AI agent analyzes Performance Marketing Lab data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read test data — it compares lab insights with live ROI
Read
The agent reads campaign performance data, conversion metrics, attribution models, experiment results, audience segments, bid strategies, and cross-channel performance from Performance Marketing Lab.
Write
The agent pauses or activates campaigns, adjusts daily budgets, duplicates high-performing experiments, updates bid strategies, modifies audience targeting, and reallocates spend across channels in Performance Marketing Lab.
Monitor
The agent monitors conversion rate thresholds, ROAS targets, budget pacing anomalies, experiment statistical significance, attribution model shifts, and cross-channel performance discrepancies in Performance Marketing Lab.
The AI agent queries Performance Marketing Lab test results, optimization recommendations, and A/B testing metrics. It correlates lab findings with actual Google Ads and Facebook campaign performance to identify which optimizations drive real revenue. Ask it to compare test hypotheses against current spend efficiency across channels.
| Campaign | Spend | CVR Change |
|---|---|---|
| Spring Collection Launch | $12,400 | +8.2% |
| Seasonal Clearance Push | $9,800 | +5.7% |
| New Customer Acquisition | $18,200 | +3.4% |
| Loyalty Program Promo | $6,500 | -1.2% |
| Flash Sale Weekend | $14,100 | +11.3% |
Send Performance Marketing Lab data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Performance Marketing Lab as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Performance Marketing Lab data does Improvado extract?
Can I combine lab data with actual campaign performance?
How frequently does Performance Marketing Lab data update?
Which destinations work with Performance Marketing Lab data?
What if I run tests across multiple advertising platforms?
How long does Performance Marketing Lab setup take?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Performance Marketing Lab today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.