Performance Marketing Lab Integration | Growth Data Hub
Marketing experiment results and performance metrics connect seamlessly to Snowflake. Track campaign optimization data alongside your revenue analytics.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Performance Marketing Lab integration
Improvado connects to Performance Marketing Lab's API to extract campaign testing data, performance analytics, and optimization metrics automatically. Your performance marketing data flows to BigQuery, Snowflake, or preferred BI tools without manual exports. Data refreshes run on schedule with complete test history access. Setup completes quickly with API authentication and destination configuration.
From connection to autonomous action in three steps
Connect
Authenticate Performance Marketing Lab via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Performance Marketing Lab performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unify performance data across all channels
Improvado's Marketing Common Data Model standardizes Performance Marketing Lab metrics with data from Google Ads, Facebook, TikTok, and 500+ platforms. Test results, conversion rates, and performance benchmarks align with campaign data in consistent formats. Compare lab-optimized campaigns against standard performance across all channels. Your team analyzes complete performance marketing effectiveness in unified dashboards.
What teams ask their AI agent about Performance Marketing Lab
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Performance Marketing Lab test results with live campaign performance across channels
Your AI agent analyzes Performance Marketing Lab data and delivers actionable insights — automatically, in seconds.
Track optimization recommendations impact on Google Ads and Facebook campaign performance
Your AI agent analyzes Performance Marketing Lab data and delivers actionable insights — automatically, in seconds.
Generate reports showing performance lab insights alongside actual campaign ROI and spend
Your AI agent analyzes Performance Marketing Lab data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Performance Marketing Lab — it acts on it
Read
Pull metrics, dimensions, and trends from Performance Marketing Lab — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Performance Marketing Lab through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Performance Marketing Lab data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Performance Marketing Lab as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Performance Marketing Lab today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.