MTS DSP Data Integration | Programmatic Insights
Campaign performance, bid data, and audience metrics from MTS DSP automatically populate your analytics platform. Unify programmatic data with marketing attribution.
Top performer: Brand campaigns at 8.1x ROAS.
Connect MTS DSP programmatic data
Improvado connects directly to MTS DSP's API to extract your programmatic advertising data automatically. We pull campaign performance metrics, bidding optimization data, audience targeting insights, and inventory performance without requiring manual dashboard exports. Your MTS DSP data refreshes on schedules you define—hourly, daily, or custom intervals. The connection handles API authentication and rate limiting transparently.
From connection to autonomous action in three steps
Connect
Authenticate MTS DSP via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries MTS DSP performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified programmatic analytics
Improvado normalizes MTS DSP data through our Marketing Common Data Model (MCDM). Campaign structures, audience segments, and bidding metrics align with data from Google DV360, Amazon DSP, and other platforms. You can analyze programmatic performance across all demand-side platforms in consolidated dashboards. Cross-platform optimization becomes straightforward when all DSP data uses consistent naming and categorization.
What teams ask their AI agent about MTS DSP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare MTS DSP performance with Google DV360 and Amazon DSP in unified reports
Your AI agent analyzes MTS DSP data and delivers actionable insights — automatically, in seconds.
Optimize programmatic bidding by analyzing MTS DSP data across inventory sources
Your AI agent analyzes MTS DSP data and delivers actionable insights — automatically, in seconds.
Build executive dashboards tracking MTS DSP contribution to acquisition goals
Your AI agent analyzes MTS DSP data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read MTS DSP — it acts on it
Read
Pull metrics, dimensions, and trends from MTS DSP — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor MTS DSP through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send MTS DSP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MTS DSP as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your MTS DSP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.