MTS DSP Data Integration | Programmatic Insights
Connect MTS DSP and let AI agents query programmatic campaign data, bidding optimization, and inventory performance alongside your advertising metrics.
Key Takeaways Connect MTS DSP programmatic data
Improvado connects directly to MTS DSP's API to extract your programmatic advertising data automatically. We pull campaign performance metrics, bidding optimization data, audience targeting insights, and inventory performance without requiring manual dashboard exports. Your MTS DSP data refreshes on schedules you define—hourly, daily, or custom intervals. The connection handles API authentication and rate limiting transparently.
Unified programmatic analytics
Improvado normalizes MTS DSP data through our Marketing Common Data Model (MCDM). Campaign structures, audience segments, and bidding metrics align with data from Google DV360, Amazon DSP, and other platforms. You can analyze programmatic performance across all demand-side platforms in consolidated dashboards. Cross-platform optimization becomes straightforward when all DSP data uses consistent naming and categorization.
Data objects and fields Improvado extracts from MTS DSP
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA status budget |
| Creative | format CTR impressions spend viewability |
| Audience | segment_name reach CPM conversions |
| Placement | publisher_id impressions clicks spend |
From connection to autonomous action in three steps
Connect
Connect your MTS DSP account via OAuth or API credentials. The agent securely accesses campaign data, creative performance, and audience segments across the MTS advertising network.
Ask
Ask questions like 'Which creatives have the highest viewability in Moscow?' or 'Show me audience segments with conversion rates above 2%' — the agent pulls real-time metrics from your active campaigns.
Act
The agent pauses underperforming ad groups, adjusts bids based on time-of-day performance, reallocates budgets between campaigns, and updates targeting parameters to optimize reach and engagement across MTS inventory.
What teams ask their AI agent about MTS DSP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare MTS DSP performance with Google DV360 and Amazon DSP in unified reports
Your AI agent analyzes MTS DSP data and delivers actionable insights — automatically, in seconds.
Optimize programmatic bidding by analyzing MTS DSP data across inventory sources
Your AI agent analyzes MTS DSP data and delivers actionable insights — automatically, in seconds.
Build executive dashboards tracking MTS DSP contribution to acquisition goals
Your AI agent analyzes MTS DSP data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read DSP bids — it optimizes inventory performance
Read
The agent reads campaign metrics including impressions, clicks, CTR, viewability rates, CPM, audience segment performance, creative engagement data, and conversion tracking across all MTS DSP placements and formats.
Write
The agent pauses or activates campaigns and ad groups, adjusts daily budgets and bid strategies, updates audience targeting rules, modifies creative rotations, and sets frequency caps based on performance thresholds you define.
Monitor
The agent monitors CTR drops below benchmarks, CPM spikes above targets, viewability falling under standards, audience saturation levels, budget pacing against flight dates, and conversion rate changes across segments and geos.
The AI agent queries MTS DSP campaign metrics, bidding strategies, audience targeting, and inventory performance data. It compares programmatic results with Google DV360 and Amazon DSP to identify which inventory sources deliver better acquisition costs. Ask it to recommend bid adjustments based on MTS DSP performance by placement.
| Campaign | Impressions | CTR Change |
|---|---|---|
| Express Delivery - Moscow | 680K impr | +0.14% |
| Same-Day SPb | 512K impr | +0.09% |
| Regional Freight - Urals | 448K impr | -0.03% |
| B2B Logistics - Volga | 389K impr | -0.11% |
| Cold Chain - Siberia | 371K impr | +0.06% |
Send MTS DSP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MTS DSP as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What MTS DSP data can Improvado extract?
How does MTS DSP integration work with other DSPs?
Can I automate MTS DSP reporting workflows?
What destinations work with MTS DSP data?
How often does MTS DSP data refresh?
Does the MTS DSP integration require technical setup?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your MTS DSP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.