Your AI agent reads, acts on, and monitors Facebook Custom Audiences.
Get custom audience sizes, match rates, and delivery status from Facebook Custom Audiences. Identify unused segments and optimize audience targeting by merging CRM data with ad performance metrics.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Facebook Custom Audiences
What's the overlap size and match rate for our Q1 purchasers audience compared to last year?
Your Q1_2024_Purchasers audience has 47,283 matched users with a 62.8% match rate. Compared to Q1_2023_Purchasers, there's a 34,891 user overlap (73.8%) and your average CPM dropped $3.20 targeting this segment.
Pause the three audiences under 15K users that haven't been used in 60 days
Paused 3 audiences: Abandoned_Cart_Oct, Newsletter_Signup_Summer, Webinar_EU_May. Combined they had 11,204 users and were increasing your account management overhead. Audience count reduced to 47 active.
Trusted by data-driven teams
1,000+
Integrations
200+
Facebook Custom Audiences Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Facebook Custom Audiences
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Facebook Custom Audiences API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Facebook Custom Audiences through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Complete Audience Data Extraction
Improvado pulls detailed metrics from Facebook Custom Audiences including audience size, match rates, delivery status, and refresh timestamps. We capture lookalike audience performance, source file quality, pixel-based audience growth, and cross-account audience sharing data across all your custom segments.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate Facebook Custom Audiences via OAuth in under 60 seconds. The Improvado agent auto-normalizes audience data, match rates, and delivery status across 1000+ marketing and ad platforms for unified access.
2
Ask
Ask the agent about audience overlap, match rates, delivery status, associated campaign spend, ROAS by audience segment, or user counts. Query in plain English across campaigns, ad sets, conversions, impressions, and CPM.
3
Act
The agent archives stale audiences, updates membership rules, creates lookalikes, pauses delivery, merges audience segments, and adjusts exclusions. Every create, update, pause, and delete action is logged with full audit trails and governance controls.
AI Agent Access
Your agent doesn't just read Facebook Custom Audiences — it acts on it
Read
Read audience size, match rates, delivery status, associated campaign performance, spend allocation, ROAS by segment, overlap analysis, user counts, creation dates, last used timestamps, and audience type (customer list, website traffic, engagement, lookalike).
Write
Write new custom audiences from lists, update audience membership rules, create lookalike audiences with defined percentages, archive or delete unused audiences, enable or pause delivery status, merge audience segments, and configure exclusion rules.
Monitor
Monitor match rate drops below thresholds, audience size changes exceeding defined percentages, campaigns using archived audiences, duplicate audience creation, unused audiences over 90 days, and ROAS variance by audience segment exceeding benchmarks.
Query, write, and monitor Facebook Custom Audiences through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Facebook Custom Audiences
You
Show audiences over 50K users with delivery enabled but zero spend last 30 days
A
Unused Active Audiences
| Audience | Size | Match Rate |
|---|---|---|
| High_Intent_Browse_2023 | 127,493 | 58.2% |
| Video_Viewers_90d | 94,017 | 64.1% |
| Email_Subscribers_Tier2 | 81,264 | 71.3% |
| Product_Page_Visitors_Q4 | 68,829 | 55.7% |
| Lookalike_Purchasers_3pct | 52,106 | 49.8% |
5 audiences · 521,840 total users · avg 60.2% match rate
You
Disable delivery for all audiences with zero spend in last 30 days
A
Audience delivery updated
Disabling 5 audiences · freeing 521K users for reallocation
Destinations
Send Facebook Custom Audiences data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Facebook Custom Audiences as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Facebook Custom Audiences today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.