Unite Drift and Zendesk analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Drift is a conversational marketing and sales platform that leverages AI-powered chatbots and live chat to engage website visitors in real time. It automates lead qualification by asking targeted questions and routing high-intent prospects directly to sales teams, reducing response times significantly. In a landscape where enterprises average 120+ martech tools, Drift’s ability to integrate with CRM systems and marketing automation platforms helps centralize customer data and streamline workflows.
Drift also supports account-based marketing strategies through personalized messaging and AI-driven insights, enhancing conversion rates. Its integration with Improvado further optimizes operational efficiency by eliminating 90% of marketing-related IT tickets, allowing teams to focus on strategy rather than troubleshooting data connections. This combination facilitates accurate reporting and data harmonization across complex marketing stacks.
Zendesk is a customer service and engagement platform designed to streamline support operations and improve response times. By centralizing communication channels, it helps businesses deliver consistent, efficient support that enhances customer satisfaction and loyalty.
With robust analytics and automation features, Zendesk reduces manual tasks and uncovers insights for better decision-making. Its integration with Improvado eliminates 99% of discrepancies, ensuring accurate data flow across marketing and support teams.
The Drift + Zendesk dashboard offers a unified view of customer interactions and support tickets, streamlining workflow management. It cuts audit prep time by 60%, making compliance checks more efficient. Users can track real-time chat and ticket statuses, ensuring quick issue resolution. The dashboard also provides detailed analytics to monitor team performance and customer satisfaction, helping teams prioritize tasks effectively.
To set up Drift with Zendesk, connect your Drift account through Zendesk’s app marketplace, then configure chat routing and ticket creation rules to ensure smooth communication between platforms.
Integrating Drift with Zendesk centralizes customer conversations, allowing support teams to manage live chats and support tickets in one place, improving response times and customer satisfaction.
Chat transcripts from Drift automatically create Zendesk tickets, syncing customer interactions and metadata in real time to keep records consistent across both platforms.
Yes, Improvado can aggregate and normalize data from Drift and Zendesk, providing detailed dashboards and analytics that help businesses track performance and customer engagement more effectively.
Absolutely. You can tailor routing rules and automate ticket assignments to fit your team's processes, ensuring that chats from Drift trigger specific actions within Zendesk.