Connect Zendesk Support to Looker to Eliminate Human Error

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What is Zendesk Support?

Zendesk Support is a popular customer support platform that enables businesses to create and manage support tickets, track customer interactions, and streamline communication across various channels. Large enterprises benefit from using Zendesk Support as it helps them improve customer satisfaction, reduce response time, and maintain a centralized view of customer interactions.

What is Looker?

Looker is a powerful data visualization and business intelligence tool that helps companies gain insights from their data. By integrating with various data sources, Looker allows enterprises to create customized reports and dashboards, which enable them to make informed decisions. With Looker, large organizations can uncover hidden trends, identify opportunities for growth, and optimize their resources efficiently.

Connecting Zendesk Support to Looker

Connecting Zendesk Support to Looker can be achieved in several ways:

  • Using a native Looker integration, if available, to directly connect Zendesk Support and Looker.
  • Exporting Zendesk Support data as CSV files and then importing them into Looker, which can be a time-consuming process and may not support real-time data analysis.
  • Using a third-party data connector for Looker Zendesk Support, which can automate the process of importing data from Zendesk Support to Looker and maintain data synchronization between the two platforms.
  • Building a custom integration using Zendesk Support API and Looker API to extract data from Zendesk Support and load it into Looker, which may require significant development resources and ongoing maintenance.
  • Choosing a comprehensive solution like Improvado, which simplifies the process of connecting Zendesk Support to Looker and provides additional benefits, such as scalable data extraction, data transformation, and data normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Zendesk Support to Looker with Improvado

Improvado is the best solution for connecting Zendesk Support to Looker for several reasons. First, Improvado offers a seamless integration process, automating the extraction and loading of data from Zendesk Support to Looker. This eliminates the need for manual data exports and imports, and provides real-time data analysis capabilities. Second, Improvado allows you to select the metrics and dimensions you want to extract from Zendesk Support, ensuring that your Looker dashboards and reports display the most relevant data. Lastly, Improvado provides exceptional customer support, helping you troubleshoot any issues and customize the integration to meet your specific business needs.

Additionally, Improvado's advanced data extraction and load capabilities can handle large volumes of data, making it the ideal solution for enterprise companies. The platform also enables you to centralize your marketing and sales data, allowing you to visualize Zendesk Support data alongside data from other sources in Looker.

Summary of connection Zendesk Support to Looker

In summary, connecting Zendesk Support and Looker is essential for enterprises that want to leverage their customer support data to make informed decisions and optimize their resources. While there are multiple ways to connect Zendesk Support to Looker, choosing Improvado provides several benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, Improvado enables you to visualize Zendesk Support data alongside data from other sources in Looker, providing a more comprehensive view of your business performance. To learn more about Improvado and how it can help you connect Zendesk Support to Looker, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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