Connect Zendesk Support to GoodData to Streamline Marketing Analytics

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What is Zendesk Support?

Zendesk Support is a customer service platform designed to help large enterprises manage and resolve customer inquiries efficiently. By centralizing all customer interactions in one place, it enables businesses to track, prioritize, and solve support tickets. Zendesk Support helps enterprise companies streamline their customer support processes, improve response times, and ultimately enhance customer satisfaction.

What is GoodData?

GoodData is a powerful analytics platform that enables enterprise companies to transform their data into actionable insights. With its advanced data visualization capabilities, GoodData helps organizations make data-driven decisions, optimize business processes, and monitor performance. By utilizing GoodData, enterprises can uncover hidden patterns, trends, and relationships in their data, leading to more informed decision-making and improved business outcomes.

Connecting Zendesk Support to GoodData

There are several ways to connect Zendesk Support to GoodData:

  • Using Zendesk's native integration with GoodData: Zendesk offers a built-in integration with GoodData that allows you to import data from Zendesk Support to GoodData for analysis and visualization. This option is suitable for businesses that require a straightforward and quick solution.
  • Developing a custom integration: Large enterprises with specific requirements or complex data environments may opt to build a custom integration between Zendesk Support and GoodData. This approach provides more flexibility and customization options but involves higher development costs and maintenance efforts.
  • Utilizing a third-party data connector: There are multiple third-party data connectors available that can help you link Zendesk Support to GoodData. These connectors simplify the process of extracting and loading data from Zendesk Support to GoodData, but their functionality may be limited compared to a custom integration.
  • Employing Improvado as your data pipeline solution: Improvado offers a robust and scalable solution that streamlines the process of connecting Zendesk Support to GoodData. By automating data extraction and load tasks, Improvado saves time and resources while ensuring high-quality data transfer between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Zendesk Support to GoodData with Improvado

Improvado is the best solution for connecting Zendesk Support to GoodData for several reasons:

  • Scalability: Improvado can handle large volumes of data and is designed to grow with your business, ensuring a seamless experience even as your data needs increase.
  • Customization: Improvado provides advanced customization options, enabling you to tailor the data pipeline according to your specific requirements.
  • Comprehensive data coverage: With Improvado, you can automatically extract a wide range of metrics and dimensions from Zendesk Support, ensuring comprehensive data analysis and visualization in GoodData.
  • High-quality customer support: Improvado offers exceptional customer support, ensuring that any issues or questions are addressed promptly and effectively.

Summary of connection Zendesk Support to GoodData

In summary, connecting Zendesk Support and GoodData is a critical step for enterprises looking to leverage their customer support data for improved decision-making and business outcomes. While there are several ways to connect the two platforms, Improvado offers a scalable, customizable, and reliable solution that can handle large volumes of data, centralize marketing and sales data, and provide high-quality customer support. To learn more about how Improvado can help you connect Zendesk Support to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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