Connect Google Search Console to Looker to Eliminate Human Error

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What is Google Search Console?

Google Search Console is a valuable free tool provided by Google that allows enterprise companies to monitor, maintain, and troubleshoot their website's presence in Google search results. By utilizing Google Search Console, businesses can better understand how Google views their site, identify issues affecting search performance, and uncover opportunities for optimization. This tool helps enterprises to improve their website's overall search visibility, enhance user experience, and ultimately drive increased organic traffic and revenue.

What is Looker?

Looker is a modern, user-friendly business intelligence (BI) and data visualization platform that empowers enterprises to make data-driven decisions. With Looker, organizations can gain actionable insights from their data by creating custom reports, interactive dashboards, and visualizations. The platform's robust data modeling capabilities enable users to explore, analyze, and share their data in real-time. By leveraging Looker, companies can streamline their analytics processes, foster a data-driven culture, and unlock the full potential of their data to drive better business outcomes.

Connecting Google Search Console to Looker

Connecting Google Search Console to Looker can be accomplished by following these steps:

  • Set up a Google Cloud Platform (GCP) project and enable the necessary APIs, specifically the Google Search Console API.
  • Create a service account in GCP and generate a private key for authentication purposes.
  • Grant the service account read access to your Google Search Console properties.
  • Use Looker's built-in BigQuery connector to link your Google Search Console data to Looker.
  • Create a Looker data model to define the relationships and transformations necessary for visualizing your Google Search Console data.
  • Build custom reports, dashboards, and visualizations in Looker to analyze and share your Google Search Console insights.
  • Alternatively, consider using Improvado as a more efficient, scalable, and customizable solution to connect Google Search Console to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Console to Looker with Improvado

Improvado offers a superior solution for connecting Google Search Console to Looker by providing a complete data pipeline, from data extraction to visualization. Improvado's platform handles the entire process, including data transformation and normalization, with minimal manual intervention. This means that you can focus on analyzing and visualizing your Google Search Console data within Looker, without worrying about the complexities of data extraction and integration.

Improvado's pre-built connectors and extensive library of metrics and dimensions enable seamless integration between Google Search Console and Looker. This eliminates the need for custom coding or complex data modeling, saving time and reducing the risk of errors. Furthermore, Improvado's platform is built for scalability, making it the ideal choice for large enterprises with significant volumes of data to process.

Summary of connection Google Search Console to Looker

In summary, connecting Google Search Console to Looker can unlock powerful insights and drive better business decisions. By leveraging Improvado's advanced marketing analytics platform, enterprises can benefit from a seamless, scalable, and customizable solution that simplifies the data integration process. With Improvado, you can enjoy high-quality customer support, the ability to process large volumes of data, and a centralized view of your marketing and sales data. To learn more about how Improvado can help you connect Google Search Console to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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