Connect Google Analytics 4 to Qlik to Make Data-Driven Decisions

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What is Google Analytics 4?

Google Analytics 4 is the latest version of Google's web analytics platform, designed to help enterprise companies gain insights into their website and app performance. It provides advanced features for tracking user behavior, conversions, and revenue, allowing businesses to make data-driven decisions to optimize their marketing strategies. By leveraging machine learning, Google Analytics 4 offers predictive analytics and helps organizations identify trends and patterns in their data.

What is Qlik?

Qlik is a powerful data visualization and business intelligence (BI) platform used by enterprise companies to analyze and visualize their data. With its associative data model and flexible, interactive dashboards, Qlik allows users to explore their data in various ways, uncovering hidden insights and making better-informed decisions. Companies benefit from Qlik's ability to handle large volumes of data and integrate with numerous data sources, providing a comprehensive view of their business performance.

Connecting Google Analytics 4 to Qlik

Connecting Google Analytics 4 to Qlik can be done in several ways, outlined below as bullet points:

  • Using Qlik's native Google Analytics connector: Qlik offers a built-in connector for Google Analytics 4, allowing users to import their data directly into the platform.
  • Exporting Google Analytics 4 data as a CSV file: Google Analytics 4 allows users to export their data as a CSV file, which can then be imported into Qlik for analysis and visualization.
  • Building a custom connector: For more advanced integrations, users can develop a custom connector using Qlik's APIs to pull data from Google Analytics 4.
  • Using a third-party data connector: There are several third-party data connectors available that can help integrate Google Analytics 4 with Qlik, such as the Improvado data connector.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Qlik with Improvado

Improvado is the best solution for connecting Google Analytics 4 to Qlik due to its powerful data extraction, transformation, and normalization capabilities. With Improvado, users can seamlessly import data from Google Analytics 4 to Qlik, ensuring that their metrics and dimensions are accurately represented in their Qlik dashboards. The automatic extraction of metrics and dimensions simplifies the process, saving time and resources.

In addition to its robust data integration features, Improvado offers scalability, customization, and exceptional customer support. This makes it the ideal choice for large enterprises that require a flexible and reliable solution for connecting their Google Analytics 4 data with Qlik.

Summary of connection Google Analytics 4 to Qlik

In summary, connecting Google Analytics 4 and Qlik is a powerful way for enterprise companies to analyze and visualize their marketing data. By using Improvado's advanced data integration capabilities, businesses can benefit from a scalable, customizable, and reliable solution that centralizes their marketing and sales data. With its ability to process large volumes of data and provide high-quality customer support, Improvado is the best choice for connecting Google Analytics 4 to Qlik. To learn more about how Improvado can help your business, book a call with one of our experts.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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