Connect Criteo to Sisense Automatically

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What is Criteo?

Criteo is a leading advertising platform that provides personalized retargeting solutions to help enterprise companies drive customer engagement and increase conversion rates. By leveraging machine learning algorithms, Criteo analyzes user behavior to deliver tailored ads, resulting in a more relevant and engaging experience for potential customers. Enterprises benefit from Criteo's vast network of publishers, advanced targeting capabilities, and performance-based pricing model to maximize their return on ad spend.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. With its robust analytics engine, Sisense enables organizations to easily analyze complex data sets, create interactive dashboards, and share insights across teams. The platform supports a wide range of data sources, allowing users to consolidate information from multiple systems and gain a comprehensive view of their business. Sisense's user-friendly interface and customizable features make it an ideal solution for companies seeking actionable insights to drive better decision-making.

Connecting Criteo to Sisense

Connecting Criteo to Sisense can be achieved through various methods, including:

  • Using Sisense's native Criteo connector: This built-in feature allows users to easily connect to their Criteo data, import metrics, and create visualizations within the Sisense platform.
  • Developing a custom API integration: This approach requires technical expertise to build a custom connector that retrieves data from Criteo's API and loads it into Sisense for analysis.
  • Utilizing third-party ETL (extract, transform, load) tools: This method involves using external tools to extract Criteo data, transform it into the desired format, and load it into Sisense for visualization.
  • Manually exporting and importing data: Users may opt to manually download Criteo data as a CSV or Excel file, then import it into Sisense for further analysis.
  • Leveraging Improvado's data extraction and load capabilities: This solution allows users to seamlessly connect Criteo to Sisense and automate the entire data pipeline process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Criteo to Sisense with Improvado

Improvado is the ideal solution for connecting Criteo to Sisense, as it offers a range of benefits over traditional data integration methods. With Improvado, users can easily extract data from Criteo and load it into Sisense without the need for manual exporting, custom code development, or third-party ETL tools.

Improvado's platform is designed to handle large volumes of data from various marketing sources, making it a scalable and reliable solution for enterprise companies. The platform also supports a wide range of metrics and dimensions that can be automatically extracted from Criteo, ensuring users have access to the most relevant data for their analysis.

Furthermore, Improvado offers a high level of customization, allowing users to tailor their data pipeline to meet their specific needs. The platform's user-friendly interface makes it easy for users to connect their Criteo account to Sisense and visualize their data within minutes.

Lastly, Improvado's dedicated customer support team is always on hand to assist users with any questions or concerns, ensuring a seamless integration experience.

Summary of connection Criteo to Sisense

In summary, connecting Criteo to Sisense can be achieved through various methods, but Improvado offers the most efficient and reliable solution for enterprise companies. With Improvado, users can seamlessly connect their Criteo account to Sisense, automate their data pipeline, and gain access to a wide range of metrics and dimensions. The platform's scalability, customization capabilities, and high-quality customer support make it the ideal choice for companies looking to centralize their marketing and sales data, process large volumes of information, and visualize Criteo data within the Sisense platform. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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