Connect Criteo to MS Excel to Eliminate Human Error

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What is Criteo?

Criteo is a global technology company that specializes in performance marketing. Their platform enables large enterprise companies to create personalized and relevant advertisements for their target audience. Criteo's advanced algorithms, machine learning, and data-driven insights help businesses optimize their marketing efforts and drive higher ROI. By leveraging Criteo, companies can improve their customer acquisition, engagement, and retention strategies.

What is MS Excel?

MS Excel is a widely-used spreadsheet software developed by Microsoft. It offers a comprehensive suite of data analysis, visualization, and management tools for businesses of all sizes. Excel's powerful features, such as pivot tables, charts, and formulas, allow enterprise companies to manipulate large datasets, generate insightful reports, and make data-driven decisions. With its extensive capabilities and ease of use, MS Excel has become an indispensable tool for many organizations.

Connecting Criteo to MS Excel

Connecting Criteo to MS Excel can be done through various methods:

  • Manual export: Download Criteo data as a CSV file and import it into MS Excel for further analysis. However, this method can be time-consuming and prone to human errors.
  • API integration: Use Criteo's API to fetch data and import it into MS Excel. This requires technical knowledge and can be challenging for non-developers.
  • Third-party tools: Leverage data connector tools that support both Criteo and MS Excel. These tools simplify the data extraction process and automate data syncing between the two platforms.
  • Improvado: Improvado is an advanced marketing analytics platform that covers the complete data pipeline, from data extraction to visualization. It offers a seamless and hassle-free solution to connect Criteo to MS Excel, allowing businesses to focus on data analysis and decision-making instead of data management.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

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Connecting Criteo to MS Excel with Improvado

Connecting Criteo to MS Excel with Improvado offers numerous benefits:

Scalability: Improvado can handle large volumes of data, making it suitable for enterprise companies with extensive marketing data needs.

Customization: Improvado allows users to customize the data extraction process, giving them control over the metrics and dimensions they want to include in their reports.

Centralization: Improvado integrates with multiple data sources, enabling businesses to centralize their marketing and sales data in one platform.

High-quality customer support: Improvado's dedicated support team ensures a smooth and efficient onboarding process, as well as ongoing assistance for any technical issues.

Automation: Improvado automates the data extraction, transformation, and normalization processes, saving users time and effort.

Summary of connection Criteo to MS Excel

In summary, connecting Criteo and MS Excel can be a challenging and time-consuming process. However, using Improvado simplifies the task, allowing businesses to focus on making data-driven decisions. With its scalability, customization, high-quality customer support, and ability to handle large volumes of data, Improvado is the ideal solution for enterprise companies looking to centralize and streamline their marketing data processes. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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