Connect Criteo to Excel Power Query Without SQL

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What is Criteo?

Criteo is a leading advertising platform that helps large enterprises create personalized, dynamic ad campaigns. By utilizing machine learning algorithms, Criteo optimizes ad performance and delivers relevant ads to target audiences. Enterprise companies benefit from using Criteo due to its ability to drive conversions, improve customer engagement, and increase return on ad spend.

What is Excel Power Query?

Excel Power Query is a powerful data analysis and visualization tool within Microsoft Excel. It allows users to connect, combine, and transform data from various sources, making it easy to create interactive reports and dashboards. Enterprise companies benefit from using Excel Power Query as it simplifies data analysis, supports collaboration, and provides advanced visualization features to make data-driven decisions.

Connecting Criteo to Excel Power Query

Connecting Criteo to Excel Power Query can be achieved through the following steps:

  • Export your Criteo data as a CSV (Comma Separated Values) file, which can be easily imported into Excel Power Query.
  • Use a Criteo API to connect Excel Power Query to Criteo directly. This method involves writing custom code to extract and parse the data, requiring advanced programming skills.
  • Utilize third-party tools, such as data connectors, which can simplify the process of connecting Criteo to Excel Power Query. These tools often provide pre-built integrations and an easy-to-use interface, making it more accessible for users without coding expertise.
  • Instead of relying on manual exports or custom code, consider using Improvado for a seamless integration between Criteo and Excel Power Query. Improvado's advanced marketing analytics platform covers the complete data pipeline, from data extraction and load to visualization, making it the most efficient solution for connecting Criteo to Excel Power Query.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Criteo to Excel Power Query with Improvado

Improvado is the best solution for connecting Criteo to Excel Power Query because it provides a seamless, automated data integration. By using Improvado, you can save time and resources by eliminating the need for manual data exports or custom code development. The platform offers a user-friendly interface that allows you to easily configure and customize your data connection according to your specific needs. Improvado also supports a wide range of metrics and dimensions that can be automatically extracted from Criteo, ensuring that you have access to all the relevant data for your analysis. Furthermore, with Improvado's ability to process large volumes of data and centralize marketing and sales data, your organization can gain a comprehensive view of its performance and make data-driven decisions more effectively.

Summary of connection Criteo to Excel Power Query

In summary, connecting Criteo and Excel Power Query is essential for large enterprises looking to optimize their advertising campaigns and make data-driven decisions. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, making it easier to visualize and analyze your Criteo data in Excel Power Query. To discover the full benefits of the Improvado solution, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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