Connect CallRail to Power BI to Streamline Marketing Analytics

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What is CallRail?

CallRail is a leading call tracking and analytics platform that enables enterprise companies to gain valuable insights into marketing campaigns and customer interactions. By tracking and analyzing call data, businesses can improve advertising effectiveness, optimize marketing budgets, and enhance customer experiences. With its advanced features, CallRail helps large organizations make data-driven decisions to drive growth and increase revenue.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool used by enterprise companies to analyze and present data effectively. With its user-friendly interface, Power BI allows organizations to create interactive dashboards and reports that provide valuable insights into business performance. By utilizing Power BI, large enterprises can consolidate data from various sources and make informed decisions to improve operations and drive growth.

Connecting CallRail to Power BI

Connecting CallRail to Power BI can be achieved through several methods:

  • Using the native CallRail Power BI connector, available within the Power BI interface, to directly connect and sync data between the two platforms.
  • Exporting CallRail data as a CSV file and then importing the file into Power BI for further analysis and visualization.
  • Utilizing a third-party data connector for Power BI CallRail, which can simplify the process of integrating and syncing data between the two platforms.
  • Developing a custom solution using CallRail's API to extract data from CallRail to Power BI, allowing for a more tailored integration and advanced data manipulation.
  • Choosing an advanced marketing analytics platform like Improvado to extract and load data from CallRail to Power BI, ensuring a seamless and efficient data connection with added benefits such as data transformation, normalization, and centralized data management.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallRail to Power BI with Improvado

Improvado is the best solution for connecting CallRail to Power BI, as it offers a complete data pipeline that streamlines the entire process. With its robust data extraction capabilities, Improvado automatically extracts metrics and dimensions from CallRail, transforming and normalizing the data for seamless integration with Power BI. This approach saves time and resources while ensuring accurate and reliable data connections.

Improvado's platform is designed for large enterprises, offering scalability, customization, and the ability to process large volumes of data. It centralizes marketing and sales data from various sources, allowing for a comprehensive view and analysis of business performance. Moreover, Improvado provides top-notch customer support, ensuring a smooth and successful integration process for connecting CallRail and Power BI.

Summary of connection CallRail to Power BI

In summary, connecting CallRail to Power BI can be achieved through various methods, with Improvado being the most comprehensive and efficient solution. By leveraging Improvado's advanced marketing analytics platform, enterprises can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado allows organizations to centralize marketing and sales data, empowering them to make data-driven decisions and drive growth. To learn more about how Improvado can streamline the integration of CallRail and Power BI, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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