Connect CallRail to Metabase to Make Data-Driven Decisions

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What is CallRail?

CallRail is a powerful marketing analytics platform that helps enterprise companies track, record, and analyze phone calls and form submissions. By providing valuable insights into marketing campaign performance, CallRail enables businesses to optimize their advertising efforts, improve lead generation, and increase conversion rates. With its robust call tracking and analytics features, CallRail is a valuable tool for marketers looking to maximize their marketing ROI and boost sales.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that allows enterprise companies to create interactive dashboards and reports. With its user-friendly interface and powerful data exploration capabilities, Metabase empowers decision-makers to analyze and visualize data from various sources, facilitating data-driven decision-making. By using Metabase, enterprises can uncover hidden trends, identify opportunities for growth, and monitor performance metrics in real-time, leading to improved business outcomes and a competitive edge in the market.

Connecting CallRail to Metabase

Connecting CallRail to Metabase can be achieved through several methods:

  • Using CallRail's API to extract data and import it into Metabase. This method requires technical knowledge and programming skills to set up and maintain.
  • Exporting CallRail data as CSV or Excel files and uploading them to Metabase. This approach is manual and prone to errors, especially when dealing with large data volumes.
  • Utilizing a third-party data connector for Metabase CallRail integration. This option simplifies the process but may require additional costs and compatibility checks.
  • Opting for a comprehensive marketing analytics platform like Improvado, which offers a seamless way to extract and load data from CallRail to Metabase, along with a wide range of metrics and dimensions that can be automatically extracted from the data source, as detailed in Improvado's data dictionary. This option is the most efficient and scalable solution for connecting CallRail and Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallRail to Metabase with Improvado

Improvado is the best solution for connecting CallRail to Metabase for several reasons. It eliminates the need for manual data extraction and manipulation, saving time and reducing errors. Its powerful data transformation capabilities allow for data normalization and customization, ensuring that the imported data from CallRail is compatible with Metabase's visualization tools. Additionally, Improvado's platform is built to handle large volumes of data, ensuring that even the most extensive marketing datasets can be analyzed and visualized in Metabase without performance issues.

Moreover, Improvado's customer support is top-notch, providing assistance and guidance throughout the integration process. Their team of experts can help with any technical challenges that may arise during the CallRail Metabase connection, ensuring a smooth and error-free experience. By choosing Improvado as the data connector for Metabase CallRail integration, businesses can centralize their marketing and sales data, enabling them to make data-driven decisions for improved marketing performance and increased revenue.

Summary of connection CallRail to Metabase

In summary, connecting CallRail and Metabase is made easy and efficient through Improvado's advanced marketing analytics platform. The benefits of using Improvado for this integration include scalability, customization, high-quality customer support, and the ability to process large volumes of data. As a result, businesses can centralize their marketing and sales data, empowering them to make data-driven decisions and improve overall marketing performance. To learn more about how Improvado can help with your CallRail Metabase integration, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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