Connect CallRail to Grafana to Eliminate Human Error

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What is CallRail?

CallRail is a leading call tracking and analytics platform that helps enterprise companies measure the performance of their marketing campaigns. By providing insights into call sources, duration, and customer behaviors, CallRail enables businesses to optimize their advertising strategies, increase customer conversions, and improve ROI. With its robust set of features, including call recording, keyword-level tracking, and real-time reporting, CallRail is an invaluable tool for enterprises looking to make data-driven decisions.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that allows enterprises to create interactive, custom dashboards for various data sources. With its powerful features, such as real-time data streaming, advanced alerting, and a wide range of data connectors, Grafana empowers businesses to gain valuable insights from their data. By visualizing key metrics and trends, enterprises can effectively monitor the health of their systems, identify potential issues, and make informed decisions to drive growth and improve performance.

Connecting CallRail to Grafana

Connecting CallRail to Grafana can be achieved through the following steps:

  • First, you must have access to both a CallRail account and a Grafana instance.
  • Create an API key in CallRail by navigating to the account settings and selecting "API Keys" under the "Integrations" tab.
  • Install and configure a data connector for Grafana CallRail, such as the CallRail Data Source plugin, by following the plugin's documentation and inputting the API key generated in the previous step.
  • Add the CallRail data source to Grafana by going to the "Data Sources" section and selecting "Add data source."
  • Select the CallRail data source plugin installed earlier and input the necessary configuration details, such as the API key and account ID.
  • Create a new dashboard in Grafana and add panels to visualize CallRail data. You can customize the panels and queries based on your specific metrics and dimensions of interest.
  • Save the dashboard and share it with your team to monitor your CallRail data in Grafana.
  • Alternatively, you can use Improvado to streamline the process of connecting CallRail to Grafana. Improvado provides a seamless data extraction and load solution that can handle large volumes of data and centralize your marketing analytics.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallRail to Grafana with Improvado

Improvado is the best solution to connect CallRail to Grafana due to its advanced data extraction and transformation capabilities. With Improvado, you can easily extract data from CallRail and load it directly into Grafana without the need for manual intervention or custom coding. Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from CallRail, making it simple to create custom dashboards tailored to your business needs. Furthermore, Improvado's platform is built to scale and can handle large volumes of data, making it the ideal choice for enterprise companies. The platform also offers unparalleled customization and high-quality customer support to ensure a seamless integration experience.

Summary of connection CallRail to Grafana

In summary, connecting CallRail to Grafana can significantly enhance the value of your marketing data by providing powerful data visualization capabilities. With Improvado's advanced data extraction and load solution, you can streamline the process and enjoy a centralized, scalable, and customizable analytics platform. By leveraging Improvado's expertise, you can be confident in your ability to process large volumes of data and make data-driven decisions that drive growth and optimize performance. To learn more about connecting CallRail and Grafana with Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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