Connect CallRail to Chartio for Unbiased Marketing Insights

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What is CallRail?

CallRail is a leading call tracking and analytics platform that helps enterprise companies track, analyze, and optimize their marketing efforts. By providing valuable insights into phone call data, CallRail enables businesses to better understand their customers, improve their marketing strategies, and increase ROI. With features such as call tracking, call recording, and keyword-level tracking, companies can gain a deeper understanding of their target audience and make data-driven decisions.

What is Chartio?

Chartio is a cloud-based business intelligence (BI) and data visualization platform designed for enterprise companies. Chartio enables users to easily analyze and visualize their data from various sources, creating interactive and customizable dashboards. With its powerful yet user-friendly interface, Chartio simplifies data analysis for marketing and analytics professionals, helping them uncover actionable insights and make better decisions. By connecting Chartio to various data sources, businesses can centralize their data and streamline the reporting process.

Connecting CallRail to Chartio

Connecting CallRail to Chartio can be achieved through the following steps:

  • Create an API key in CallRail by navigating to the API section in your account settings.
  • Choose the metrics and dimensions you want to analyze from your CallRail data.
  • Set up a data extraction process to pull data from CallRail into a storage solution or directly into Chartio. This can be done using a third-party ETL (Extract, Transform, Load) tool or by building a custom integration using CallRail's API.
  • Use Chartio's built-in data connector to import data from the storage solution or directly from CallRail's API. Configure the connection settings to match your API key and required data points.
  • Transform and normalize the data in Chartio to ensure consistency and compatibility with your visualization tools.
  • Create visualizations and dashboards using your imported CallRail data to gain insights and make data-driven decisions.
  • Alternatively, use Improvado, a powerful marketing analytics platform, to automate the process of connecting CallRail to Chartio, ensuring fast and reliable data extraction and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallRail to Chartio with Improvado

Improvado is the best solution to connect CallRail to Chartio for several reasons:

  • Improvado offers a complete data pipeline, handling data extraction, transformation, normalization, and visualization in one platform.
  • With its built-in data extraction and load capabilities, Improvado simplifies the process of connecting CallRail to Chartio, eliminating the need for third-party tools or custom API integrations.
  • Improvado automatically extracts a wide range of metrics and dimensions from CallRail, ensuring comprehensive data analysis and visualization.
  • Improvado's platform is highly customizable and scalable, allowing businesses to tailor their data pipeline according to their needs and handle large volumes of data efficiently.
  • Improvado offers exceptional customer support, ensuring that any issues or questions are resolved quickly and effectively.

Summary of connection CallRail to Chartio

In summary, connecting CallRail to Chartio is a valuable way to centralize marketing and sales data, enabling businesses to make data-driven decisions and optimize their marketing strategies. By using Improvado, businesses can streamline the connection process, ensuring scalability, customization, and high-quality customer support. Improvado's ability to process large volumes of data and centralize data from multiple sources makes it the ideal solution for connecting CallRail and Chartio. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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