Connect Amazon Attribution to GoodData for Insightful Visualizations

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What is Amazon Attribution?

Amazon Attribution is a powerful measurement tool that allows large enterprises to evaluate the performance of their marketing campaigns across various channels. By leveraging Amazon Attribution, businesses can gain valuable insights into how their marketing efforts are driving customer engagement and conversions. This data-driven approach helps enterprises optimize their marketing strategies, identify high-performing channels, and allocate resources more efficiently.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform designed to help large enterprises make informed decisions based on data-driven insights. By incorporating GoodData into their workflows, businesses can access a suite of advanced analytics tools, create customizable dashboards, and quickly visualize complex data sets. GoodData enables enterprises to uncover hidden patterns and trends, monitor key performance indicators (KPIs), and drive better decision-making across various teams and departments.

Connecting Amazon Attribution to GoodData

Connecting Amazon Attribution to GoodData can be achieved through several steps:

  • First, you'll need to gain access to the Amazon Attribution API, which requires an Amazon Advertising account.
  • Next, create an API key and grant the necessary permissions to access the data you want to visualize in GoodData.
  • Once you have the API key, configure the connection between Amazon Attribution and GoodData by providing the necessary credentials, such as the API key, client ID, and client secret.
  • Using the API, extract the desired metrics and dimensions from Amazon Attribution. This may require custom scripting or programming to ensure the data is properly formatted and structured for GoodData.
  • Load the extracted data into GoodData by creating and configuring a new data source. This step may involve mapping the Amazon Attribution data to the appropriate fields in GoodData and setting up a data pipeline to extract and load the data regularly.
  • Finally, create custom reports and dashboards in GoodData to visualize and analyze the Amazon Attribution data. This may involve configuring chart types, filters, and other visualization options to best display the data.
  • Alternatively, consider using Improvado to streamline the entire process of connecting Amazon Attribution to GoodData, eliminating the need for custom scripting and complex data mapping.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Attribution to GoodData with Improvado

Improvado is the best solution for connecting Amazon Attribution to GoodData thanks to its comprehensive data pipeline that covers extraction, transformation, and normalization. With Improvado, you can easily extract metrics and dimensions from Amazon Attribution using the platform's data connector, which requires no custom scripting or programming. The platform then automatically transforms and normalizes the data, ensuring it's properly formatted for GoodData.

Furthermore, Improvado offers a high level of customization, allowing you to tailor the data pipeline to the unique needs of your business. Its ability to handle large volumes of data makes it ideal for enterprises with complex marketing and sales data. Additionally, Improvado's dedicated customer support team ensures a smooth integration process and ongoing assistance as needed.

Summary of connection Amazon Attribution to GoodData

In summary, connecting Amazon Attribution and GoodData is a powerful way for large enterprises to visualize and analyze their marketing campaign data. Improvado simplifies this process by offering a comprehensive data pipeline that covers extraction, transformation, and normalization. With its scalability, customization options, and high-quality customer support, Improvado is the ideal solution for enterprises looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Amazon Attribution to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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